Viola Eva is specialized in SEO testing, correlational SEO and data-driven content creation.
She is co-founder and SEO consultant for Flow SEO, a boutique SEO agency delivering custom strategies, sustainable SEO and measurable results for international clients.
Viola is known for public speaking on SEO and online entrepreneurship. In 2017/18 she gave more than 50+ practical workshops and talks, incl. Search Marketing Summit Sydney, Tech Open Air Berlin, and UnGagged Las Vegas.
Using Algorithmic Content Analysis For High Impact SEO Upgrades
Data-driven content upgrades are an SEO's favorite. They are highly effective for both content sites and eCommerce sites.In this talk, we will study state-of-the-art tools for algorithmic content analysis. You will learn how to do a keyword intent analysis - and how to meet the intent of a search query with your content, category and product pages.This will allow for you to create better content that will receive higher rankings, higher engagement and higher conversion. Using practical examples and case studies, I will outline the different user intents and how to create content for informational, navigational and transactional search queries.