Peter Watson-Wailes

Operations Manager, SALT.agency

Session: Lessons Learned Leading Companies
10:00 - 10:30, April 10th 2024, Strategy
 
When you get to certain points in your career, the job changes. When you first start to manage people, when you move from tactics to strategy, and when you become part of a senior team.

In this talk, Peter is going to talk about how to progress in a marketing career from being a mid/senior marketer, to being at the top levels of an organisation, how the job changes, and what you need to know to be effective in that role. We’ll take a look at marrying business and marketing strategy, where to spend your time to deliver value, and how to get things done.

Biography

Peter has almost 20 years experience in marketing. Over the years, he's consulted for FRHI Hotels, Amazon, Google, Arrow, Casio, Icelandair, Rightmove & more on a marketing strategy and brand management. Today Pete works at SALT in the UK, and in his spare time designs games. He is also the author of the upcoming book The Art & Science of Creative Disruption, detailing how to conduct research to create genuinely effective marketing.

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