Becky Simms

Founder and CEO, Reflect Digital

Session: Is behavioural economics the secret weapon your paid media has been missing?
10:30 - 11:00, May 27th 2023, Strategy
Join Becky Simms for a first-hand account of how you can use proven theories to take paid media performance to the next level.
If you are already doing a great job running and optimising awesome accounts, find out how employing psychology and ‘nudges’ can accelerate performance dramatically.
In this session you will learn:
  • An understanding of nudge theory and behavioural economics in the context of paid search.
  • A model you can use to instantly increase ROI from your ads.


Becky has spent the last 10+ years working in digital marketing, starting Reflect Digital in 2011, which 9 years later has resulted in an award-winning team of 27 based in Kent, UK. Becky was awarded Agency Leader at the Wirehive Awards in October 2019. With a keen eye on tangible impact, Becky leads her team to continually challenge the norm – pushing boundaries and always going over and above to deliver to a high standard.