Joao Adao

Former Managing Director, Meta



In his most recent role as Managing Director for Meta in South America, Joao led an acceleration of revenue growth as a result of creating a winning culture based on protagonist and continuous growth mindsets. In his previous experience as President for hibu in Latin America, Joao led a digital transformation of the parent company of Yellow Pages, as a result of strong cultural work on mindsets and effective execution, turning a former monopoly into an agile digital competitor and reversing an accelerating drop in revenue and profitability. He is currently Senior Associate Partner at the leading global culture consultancy firm Axialent. He advises senior business leaders on how to navigate the complex world of digital transformation effectively.