20+ speakers

    We selected the prefect mix of more than 20 international experts covering different fields of digital marketing with the aim to help you grow your business!

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    Grow your digital business

    inOrbit17 will focus on growth. Topics will cover everything from consumer behavior and insights, digital strategies, digital team organization and growth hacking to conversion optimization, predictive analytics, search engine optimization and advertising.

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    Is it for you?

    If you are responsible for growth or marketing in your company, or if you are a digital specialist and want to upgrade your strategic approach, inOrbit17 is definitely the conference for you (no matter if you work for a large or small company).

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    Day 1
    09 Mar 2017
    Day 2
    10 Mar 2017

    Registration – day 1

    Registration will open at 8:00 AM. Make sure you have your ID handy or you can show us the digital ticket we sent you when you registered for inOrbit 2017....
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    Welcome to inOrbit!

    A few motivational words to kick off the morning.

    Creating a Digital Strategy for your Business

    Stepping back and planning will lead to better success, higher rankings and masses of inbound traffic acquisition. I will share the secrets of my success with large and small clients...
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    Judith Lewis

    The Present and the Future of Mobile Web

    Is your website up-to-speed when it comes to engaging the smartphone-first customer? How will the future of the Mobile Web shape up?
    Subir Majumdar

    Taking your SEO to a Mobile First-Index World

    With an evolution to a mobile first world, not only in search usage but also Google index, it’s time to re-focus your SEO process activities to address this new reality:...
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    Aleyda Solis
    10:55 - 11:25

    COFFEE BREAK

    Using Google’s Prediction API & Machine Learning Capabilities for SEO

    We all read news about machine learning and AI but how many of us really know about how this stuff works. In this presentation, I’m going to talk about the...
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    Yiğit Konur

    Google Analytics for Smarties

    This lecture will be an opportunity for you to learn about how Yehoshua approaches Google Analytics and how he finds actionable insights in the data it provides.
    Yehoshua Coren

    Analytics360: facts and benefits

    Gergely will talk to you about what Analytics360 suite is. It’s the hottest new addition to the set of powerful advertising tools that Google offers and Gergely will break it...
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    Gergely Kántor
    12:55 - 13:-55

    LUNCH BREAK

    Case study: PPC Tribe Fail Story. Lesson worth $60.000 USD.

    An honest case study about how we wanted to make the world’s greatest PPC Conference in London – PPC Tribe. I’ll share all the numbers, what we’ve done, where we...
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    Jindrich Faborsky

    Case study: Google Analytics + CRM data + content = relevant advertising

    The race for customers is getting faster and more brutal every day. While we try to preach the good word of relevant and targeted advertising it’s mostly underutilised, if used...
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    Črt Podlogar

    Are your continuous optimization efforts accelerating the growth of your company?

    Change and acceleration are key for companies to remain successful. Focusing on data-driven decisions to be sure not to not take the wrong path, but do these decisions have enough...
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    Ton Wesseling
    15:15 - 15:45

    COFFEE BREAK sponsored by imej.si

    Boost your performance with effective display ads in Google and Facebook

    Display ads often provide lower CTR and conversion rates in comparison with other digital channels but with the right messages we can improve performance and reach our marketing goals. The...
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    Ivelina Manova

    Developing and advertising an online product on a global market

    In order to have successful online product the most important thing is to be passionate about it. However, there are development processes and strategic approaches in advertising that help online...
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    Ivan Brozović

    How do you organize for success in digital?

    One of the biggest challenges with digital is how to organize your team and capabilities internally. Where does ‘digital’ belong? Is it a separate team or part of another function...
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    Ashley Friedlein
    21:00-00:00

    HALF WAY TO THE MOON PARTY, Sputnik, Ljubljana

    Registration – day 2

    Registration will open at 8:00 AM. Make sure you have your ID handy or you can show us the digital ticket we sent you when you registered for inOrbit 2017....
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    Bringing Big Data to Life; adding the behavioral perspective

    Big data is definitely capable of telling a general story, providing broad insight into the user journey, but how do we capture the essence of the story—all the components that...
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    Liraz Margalit

    Growth hacking principles in real marketing growth situations

    The company must grow. Our income, profit, monthly recurring revenue and other metrics have to grow, more and more, every month and every week. We have tried it all, and...
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    Peter Mesarec

    Micro to Macro: Unlocking Insights from Individual User Analysis

    Traditional digital analytics only tells half the story, at best. With today’s complex sites and apps and their rich user experiences, techniques and technologies need to evolve. If you could...
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    Caleb Whitmore
    10:45 - 11:15

    COFFEE BREAK

    Using Urgency to Boost E-commerce Conversions

    Making customers decide faster about a purchase is a powerful and widely used strategy in e-commerce. It can dramatically improve your sales, but it can also have the opposite effect....
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    Viljo Vabrit

    How to identify where your website is leaking money

    The discovery of what matters is the most important part of conversion optimization. If you figure out WHAT to optimize and WHERE then you already have a solid foundation to...
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    Marie Polli

    Audiences are the new Keywords

    Facebook introduced “custom audiences” a couple of years ago and Google now has a similar solution named “customer match”. This is a game changer. Getting audiences right makes your marketing...
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    Anders Hjorth
    13:00 - 14:00

    LUNCH BREAK

    Case Study: Optimizing campaigns and inventory in a webshop

    Enhanced Ecommerce introduced some new metrics that explain user behavior – something Google Analytics should be used for. Robert, an EEEO (Enhanced Ecommerce Executive Officer) will show us how he...
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    Robert Petković

    Case Study: When SEO Met PR

    Do links make it impossible for SEO and PR to be true friends? This romantic comedy, errrrr… case study, chronicles this dilemma through the case of the company who dared...
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    Judith Lewis

    10 Mind-Blowing SEO Experiments to Forever Change Your Approach To SEO

    Should SEOs care about user engagement signals like click through rates and time on site? Spoiler Alert: YES. This session covers 10 new unusual SEO experiments that clearly illustrate how...
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    Larry Kim
    15:20 - 15:50

    COFFEE BREAK

    What makes a good SEO strategy?

    The level of competition determines the level of the challenge in marketing. And the greater the challenge, the more important the strategy. SEO is by far the digital marketing channel...
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    Cosmin Negrescu

    CX, Touchpoint and Impact

    This presentation will draw parallel between people in a organization that are responsible for various CX touchpoints and impact it has on the product and KPIs. The key is to...
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    Danijela Divac

    The day after tomorrow

    It’s not yesterday, it’s not today or even tomorrow. It’s the day after tomorrow that counts. Where are you going to be in 10 years?
    Andraž Štalec

    inorbit 2017

    Brdo pri Kranju congress centre, Ljubljana, Slovenia
    Predoslje 27, Brdo pri Kranju congress centre, Slovenia
    +386 590 75 680info@inorbit.si

    The Last Ticket
    1,000.00 EUR

    Full conference access

    Coffee and snacks

    Lunch(self service)

    Party pass

    Downloadable materials

    Ride a Lipizzan horse

    Only 1 ticket available!

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    If you require a pro forma invoice for your purchase please contact us at info@inorbit.si and our staff will help you out with the details.

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