Roberta Cianetti

Global Senior Digital Executive & International Keynote Speaker - MBA

Session: How to Create an Effective Social Media Strategy in 2024
12:10 - 12:40, April 9th 2024, Deep dive
Workshop: Social Media & Mental Health: A Path to Mindfulness
14:00 - 15:30
 
In her engaging talk, Roberta delves into the evolving dynamics of the social media landscape, highlighting key trends, opportunities, and challenges.

She offers invaluable insights on crafting informed social media strategies, emphasizing the importance of selecting the right metrics and understanding platform-specific nuances. After Roberta’s talk you will be equipped to build effective online presences that resonate with your audience.

In this interactive workshop, Roberta explores the dual nature of social media in our hyper-connected lives, addressing its potential to both trigger anxieties and serve as a beacon for mental health support. Through a blend of probing questions, research findings, and data analysis, participants will investigate how social media can foster connectivity and support well-being.

The session aims to cultivate a deeper awareness of social media’s impacts and guide attendees toward its positive usage, emphasizing strategies for nurturing online environments that contribute to mental health and community building.

Biography

For over a decade, Roberta Cianetti was a senior executive at Condé Nast, one of the world's most renowned media companies creating and distributing print, video and film, digital, audio and social and home to some of he world’s most iconic brands, including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD) and Condé Nast Traveler. She led Condé Nast’s Global Partnerships and Social Strategies for 32 markets and previously served as Social Media Director (Country Lead) for Condé Nast Italy across Vanity Fair, Vogue, GQ, Wired, AD.Architectural Digest, Condé Nast Traveller and La Cucina Italiana.