Jono Alderson

Head of SEO , Yoast

Session: How to make a perfect website
10:30 - 11:00, May 18th 2022, Deep dive

If the quality of our websites determines how well they perform, then why are they all so terrible?

From start-ups to enterprises and everything in-between, organizations are allowing their slow, broken websites to cost them a fortune in missed opportunities. It’s time to change that. Now we have the tools, metrics, processes and technologies to make our websites truly shine. Cast off the shackles of your technical debt, your bureaucracy, and our collective acceptance that it’s somehow okay to serve rubbish experiences to our audiences. We can do better – we can make our websites perfect, delight our users, and beat our competitors to the finish line with just a few simple tricks. I’ll show you how.


Jono Alderson is a digital strategist, marketing technologist and full-stack developer. He’s an expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation, growth, PHP, CSS and more. He’s worked with startups, agencies, and some of the world’s biggest brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets. He's currently Head of SEO at Yoast, where he shapes the SEO software that powers over 11 million websites.