Jono Alderson

Special Ops @ Yoast

Session: How to build (and maintain) a perfect website
14:40 - 15:10, 16th September 2021, Deep dive

Today’s Core Web Vitals metrics are just the beginning. As Google continue to quantify and reward quality, your website will need to aim for perfection. But providing your users with a lightning-fast, error-free, accessible, secure, interoperable, future-proof, perfect website is hard, right? Well, it doesn’t need to be. Technical SEO, web performance, and web development best practices are all solved problems. Building and maintaining a perfect website is no more complex than following a checklist and knowing the right techniques. In this session, Jono will walk you through everything on that checklist – from handling JavaScript frameworks to wrangling custom fonts; from optimizing image markup to utilizing edge-caching, and beyond. Expect technical deep-dives, actionable tactics, and strategic direction!


Jono Alderson is a digital strategist, marketing technologist and full-stack developer. He’s an expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation, growth, PHP, CSS and more. He’s worked with startups, agencies, and some of the world’s biggest brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets. Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.