Jono Alderson

Independent technical SEO consultant

Session: Unlocking the Secrets of SEO: An AMA Session on Organic Search, Structured Data, Performance Optimization, and Technical SEO Mastery
11:30 - 12:00, April 10th 2024, Fireside
Join Jono for an insightful Ask Me Anything (AMA) session where he dives deep into the world of Search Engine Optimization (SEO). Whether you're a budding digital marketer, a seasoned SEO strategist, or simply curious about how search engines work, this session is designed to demystify the complexities of SEO and provide you with actionable insights.
Key Topics that will be covered:
Organic Search Optimization: Learn how to improve your website’s visibility and rank higher in search engine results without paid advertising. Discover the key factors that influence organic search and how you can leverage them.
Structured Data & Schema Markup: Understand the importance of structured data in SEO. We’ll discuss how to implement schema markup to help search engines better understand and represent your content in search results.
Performance Optimization: Discover how speeding up your website can deliver a direct impact on the bottom line, and how to speed ahead of your competitors. We’ll explore practical tips, tactics and techniques.
Technical SEO: Dive into the backend of SEO strategies. From site speed optimization and mobile-friendliness to crawlability and indexation, we’ll cover the technical elements that can make or break your SEO efforts.
This AMA is an opportunity for you to ask those burning questions, share your experiences, and connect with others passionate about SEO. Whether you’re looking to enhance your website’s performance, understand the latest SEO updates, or simply want to know where to start, our experts are here to guide you.
Prepare your questions and get ready for an engaging session full of tips, tricks, and insights to help you navigate the ever-evolving landscape of SEO.


Jono Alderson is an award-winning SEO consultant. He helps brands to compete on technical SEO, performance, and structured data. He’s worked with startups, agencies, and enterprise brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets. Jono is happiest when neck-deep in code, presenting on stage, sightseeing, or reading a good book.