Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Slack and Content Marketing Institute.
Influence Optimization: Activate, Co-Create & Amplify Content for Success
Research has shown that buyers trust content from peers and experts more than brands. Even Google is focused on emphasizing the EAT of content (expertise, authority and trustworthiness) in its Quality Rater Guidelines. The solution? Optimizing with influence. In this presentation, Lee Odden will share how influencer activation for content co-creation and amplification is a new form of optimization to reach and engage customers. PLUS he’ll share best practices SEO and influencer integration.