Lee Odden

Founder, TopRank Marketing

Session: The Secret Weapon for Top B2B Brands – Influence
15:10 - 15:40, April 9th 2024, Strategy
Influencer Marketing has taken a hot seat for B2B brands with 86% saying their programs are successful. But is working with external thought leaders enough?

Research shows that employee content sees 8X more engagement than content shared on brand channels. Growing influence from within is becoming an important differentiator and priority for B2B brands to build credibility with customers, industry thought leaders and improve sales conversations.

In this presentation Lee will teach you:
– how to use cases for developing internal influence with employees and executives
– ways to partner internal SMEs with industry experts to grow brand influence
– what are top content formats that build executive influence and influence sales


Lee Odden is the co-founder and board advisor at TopRank Marketing, a B2B Marketing agency trusted by some of the top brands in the world for content, search, and influencer marketing. As the author of the book Optimize, Lee has published over 2,000 blog posts and presented over 300 times in 20 different countries. When he's not marketing, he's probably traveling, eating or running.