Ann Stanley

Managing Director, Annica Digital

Session: Improving Your Lead Generation Performance with WhatsApp API and Automation
11:30 - 12:00, April 10th 2024, Deep dive
Session: Customer is King!!?? The reality
14:00 - 14:30, April 10th 2024, Fireside
In this presentation, Ann will show you how to improve your lead generation performance by using the WhatsApp API and other tools like Zapier and Wati.

You will discover how to automate your processes and leverage the benefits of the high opening rates in WhatsApp. Ann will cover:
1. Key Elements and Tools
To set up your lead generation system, you will need the following elements and tools:
• A verified Meta Business Manager account and WhatsApp Business account
• A WhatsApp API provider, such as Wati, that allows you to send and receive messages
• A Zapier account that connects your WhatsApp API provider with other apps and services
• A Google Sheet that stores your leads’ data and triggers automated actions
• A landing page or a social media ad that captures your leads’ contact information and redirects them to WhatsApp

2. How to Use WhatsApp API in Combination with Paid Social Ads
3. Use of Google Sheet Automation
4. Case Study: Using WhatsApp for Student Recruitment
5. Postscript: How to use WhatsApp API for other sales and marketing functions


Dive into the complex world of customer and stakeholder management with Robert, who will navigate the good, the bad, and the ugly of this realm.

Drawing on his extensive experience, Robert and guest panelists Valentina, Ann and Becky equip you with practical tools, tips, and techniques that are indispensable for anyone in the field. This session promises invaluable insights not to be overlooked.


Ann is the founder and CEO of Anicca Digital, an award-winning digital marketing agency based in Leicester. She has been working in digital marketing for 22 years, after an interesting career in science, medical research, industrial research (for the leather industry) and clinical trials. Ann’s main day-to-day responsibility at Anicca, is providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and workshops. As a consultant and trainer, Ann has to know a lot about all digital marketing techniques. As a result, she is constantly striving to keep up-to-date and also likes to share her knowledge and the practical experience of the team by speaking at workshops, conferences and other events. She has even written a couple of books. Although Ann needs to know a bit about most channels, she admits that paid media and ecommerce marketing are her real passions.