Ann Stanley is the founder and MD of Anicca Digital, with over 15 years’ experience of online marketing. She is Google AdWords Accredited and a chartered marketer. She provides consultancy, training and implementation of a range of digital marketing services including; strategy/planning, analytics/auditing, website design/development, ecommerce marketing, SEO, PPC, marketing automation and paid social advertising. Ann speaks at local, national and international events on a range of digital marketing subjects but specialises in practical tips on using AdWords, Search, ecommerce and marketing automation.
Using Supermetrics and Google Data Studio to Provide Cross-channel and Bespoke Reports
There has been a proliferation of reporting tools available for digital marketers and business managers, with many free or low monthly costs tools (like the basic version of Supermetrics package and Google Data Studio). These have an API link directly to other software like Analytics or channel specific programs; such as Facebook or AdWords and offer a cost-effective alternative to other more expensive packages.
Ann Stanley will show you how to create reports using Supermetrics and Data Studio and examples of some of the reports that we have created to visualize the overall status of a business’ online health, rather than just the effectiveness of a single channel.
Ann will also share a case study, where we imported form-fill data into Salesforce and Analytics. We then visualized this data using Data Studio to compare the characteristics of users that completed a lead form vs those that went on and purchased offline.