Lazarina Stoy

Organic Search & Data Consultant, Freelance

Session: When to use Machine Learning Models in SEO and which ones to use
09:30 - 10:00, April 10th 2024, Deep dive
This talk is a walk-through of different ways you can incorporate machine learning in SEO tasks. It will involve a speed-run of different task categories and aspects of organic search optimization work, and the models that you can use for this purpose, and the results of a comparative analysis of how they perform.

Lazarina will teach attendees:
– an understanding of what are different ML models, and where to incorporate them in their day-to-day SEO work,
– an understanding why to choose one solution over the other,
– practical recommendations on getting started with the suggested approaches via shared videos, templates, walk-throughs, and tutorials


Lazarina Stoy is an Organic Search Marketing Consultant, specialising in SEO & Data Science. She's also an Educator and Conference Speaker, featured in a number of high-quality publications (including Moz, Search Engine Land and Wix) and having spoken at a variety of industry events (including BrightonSEO, WTSFest, Pubcon, International Search Summit, SMXL etc). Lazarina has worked with countless teams in B2B, SaaS, and big tech to improve their organic positioning.