Freelance SEO and Analytics consultant, OnlineMarkethink
An inspiring talk on how to use business and analytics data and user insights in a practical way to unlock massive growth. Lots of businesses are driving to become data driven, but in this talk I will show that data informed is what is needed to unlock real growth.
Some people call what Arnout does growth hacking; he doesn't like this term. In his own words, this is what he does; "I just make sure a business gets the most out of their online activities by leveraging Google Analytics and other data points." This results in an online strategy focused on paid and organic search, social interactions and the correct understanding of the ROI for his clients. Getting the most value out of the possibilities the online world has to offer, through the smart use of Google Analytics. Arnout Hellemans is a well know speaker on data, analytics and various technical SEO topics. His talks tend to be very hands on but also based on a holistic view.