Arnout Hellemans

Freelance SEO and Analytics consultant, OnlineMarkethink

Session: Going from data driven to data informed
11:10 - 11:40, May 17th 2022, Deep dive
Workshop: Advanced Google Analytics and GA4
14:00 - 17:00

An inspiring talk on how to use business and analytics data and user insights in a practical way to unlock massive growth. Lots of businesses are driving to become data driven, but in this talk I will show that data informed is what is needed to unlock real growth.


We will touch upon the setup, basics, the way tracking works, the mandatory migration to GA4. But also very practical towards direct traffic, and how to make Google Analytics data usable for optimising your business. And you are able to steer the workshop into where you need help.


Some people call what Arnout does growth hacking; he doesn't like this term. In his own words, this is what he does; "I just make sure a business gets the most out of their online activities by leveraging Google Analytics and other data points." This results in an online strategy focused on paid and organic search, social interactions and the correct understanding of the ROI for his clients. Getting the most value out of the possibilities the online world has to offer, through the smart use of Google Analytics. Arnout Hellemans is a well know speaker on data, analytics and various technical SEO topics. His talks tend to be very hands on but also based on a holistic view.