Sebastian Szmigielski

Export Ecomm Lead Balkans & Poland, TikTok

Session: From Concept to Conversion: Exploring Advertising on TikTok and Success Stories
14:30 - 15:00, April 10th 2024, Strategy
 
Embark on a journey through the ever-evolving realm of advertising, where we explore the latest trends shaping the industry and delve into inspiring success stories that have reshaped the landscape.

Embark on a journey through the ever-evolving realm of advertising, where we explore the latest trends shaping the industry and delve into inspiring success stories that have reshaped the landscape. From the inception of innovative concepts to the pivotal moment of conversion, we’ll navigate the intricate process of crafting compelling campaigns that captivate audiences and drive results. Join Sebastian as he uncovers the strategies, insights, and creative ingenuity that fuel advertising success in today’s dynamic marketplace.

Biography

Sebastian Szmigielski, currently the Export Ecomm Lead for the Balkans & Poland at TikTok, brings a wealth of experience in nurturing key ecommerce client relationships across Central Europe. With an impressive 11-year tenure at Facebook, Sebastian honed his skills working closely with ecommerce clients, laying a solid foundation for his expertise in digital marketing and client management. Outside of his professional life, he is a dedicated athlete, an active investor, and a family man, proudly married with two children.