Greg Gifford

Chief Operating Officer, SearchLab Digital

Session: How to be a Local SEO Superhero
15:00 - 15:30, April 10th 2024, Strategy
Most businesses need Local SEO - but most have no idea what it is.

In this action-packed presentation, Greg will explain how Google’s local algorithm is different from the traditional algorithm and explain exactly how to optimize for it. Attendees will learn about local optimization, writing local content, local link building, customer reviews, and Google Business Profiles.


Greg Gifford is the Chief Operating Officer at SearchLab, a boutique marketing agency specializing in Local SEO and PPC. He’s one of the most in-demand speakers at digital marketing and automotive conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.