Greg Gifford

Vice President of Search, SearchLab

Session: The Star Trek Guide to Showing Up In Local Searches
- , May 26th 2023, Deep dive
With the explosion of mobile search, more and more searches have local intent. It's all about showing up immediately and nearby. Local SEO is the key to winning in today's world of immediacy and proximity.

Greg will walk through all of the important recent local search updates, then run through the various signals that influence visibility in local searches, with actionable tactics for optimizing those signals. He’ll also talk about how local search contributes to the growing trend of “zero click search” – and why optimizing your Google My Business is the key to continued success when users are clicking through to your site far less often. He’ll finish with specific tips and tactics for Google My Business, covering reviews, Google Posts, and Questions and Answers.


Greg Gifford is the Vice President of Search Marketing at SearchLab, a boutique marketing agency based in Chicago. He’s one of the most in-demand speakers at digital marketing conferences all over the world, with dynamic movie-themed presentations packed full of actionable tactics and information. He's got over 17 years of online marketing and web design experience, and his expertise in Local SEO has helped hundreds of businesses gain more visibility in local searches. Greg graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.