Neil Collard

Consultant, GYDA

Session: Wrestling the Bear
17:55 - 18:45, April 8th 2024, Strategy
Session: Planning for Agency Growth
12:10 - 12:40, April 9th 2024, Fireside
Neil will explore the idea that the need for marketers to continually innovate and adapt with their use of generative AI is akin to wrestling a bear, where the challenge ceases not when you tire, but when the bear does.

Drawing from his experience of working with over 100 marketing organisations in the past 18 months, he will share the insights, strategies and tactics that have reframed the ambitions and capabilities of marketing businesses to deliver better results more efficiently with genAI.

Join Jono for a captivating fireside chat with agency leader Neil Collard who grew Great State to over 100 people with revenues of over €10m.

This chat is for ambitious agency leaders. Whether you’re looking to enhance your agency’s offerings, streamline operations, or foster a culture of innovation, Neil’s firsthand insights promise to provide actionable insights to fuel your agency’s next growth phase.


Neil has 25 years experience in the digital marketing space, working with global brands from British Airways to Land Rover to Levis. He has set up strategy functions within agencies, won multi-million pound pitches and grew UK based Great State from 30 to over 100 people. For the last couple of years he has been focused on helping agencies unlock the immense value that generative AI offers.