Črt Podlogar

Ecommerce Marketing Director, speaker / lecturer, consultant and digital enthusiast, Sensilab

Session: How many reports is too many reports? The story of an e-commerce organization to understand what drives their business
12:10 - 12:40, May 17th 2022, Strategy

In a performance-focused world of e-commerce it’s easy to get overwhelmed by data. And it’s even harder to find actionable data you can trust and make decision based on. How to collect data? From what sources? Can there be a single source of truth? Do we all look at the same report? How many reports do we need? How do we get people to read reports? Even more importantly, how do we get them to use them for action-taking and decision-making processes on a daily level.

Sensilab has dozens and dozens of reports – some instrumental for business, others less so. Many were created and discarded or simply forgotten. And the entire organisation lives their daily lives with the help of these reports. What their e-commerce marketing team of 100+ experts does is defined by these reports. A combination of Google Analytics, Supermetrics, Data Studio and PowerBI helps drive the organization towards growth. Their E-commerce Marketing Director, Črt Podlogar will talk about how to built and define these reports but more importantly how to adopt a fully KPI focused approach to decision making within the company.


Experienced digital strategist and consultant with over 10 years of experience in digital advertising and online sales. During his career he took care of the ecosystem of more than 100 online stores for a larger company from the CEE region, and later took care of clients' advertising strategies, first at Renderspace and then took care of largest clients as strategic director at Red Orbit and analyzed the advantages and disadvantages of different advertising approaches in Slovenian and foreign markets. As a former radio announcer, debater and investigative journalist he enjoys sharing his knowledge and experience in digital marketing as a lecturer at various Slovenian and international conferences. Today, he is responsible for the development and effectiveness of advertising as the Marketing Director at Sensilab, a member of the international Vision Healthcare Group. When he’s not honing his digital skills on the Playstation 5, he trains for a career of a space pirate. He is a much worse space pirate than a digital advertiser. For now.