Wiktor Urbański

Head of Performance and Operations, RTB House

Workshop: Get ready for Privacy Sandbox – RTB House Approach
10:40 - 12:10
 
Cookieless world is starting now. How can we approach this issue? There's no perfect solution that would meet all the necessary requirements across all available environments.

However, there is one solution that provides enormous scalability right from the start and will be supported by the world’s most popular browser – Chrome Privacy Sandbox. Essentially, it is a set of various tools, known as APIs, designed to uphold user privacy on the internet. It strives to strike a balance between safeguarding user privacy and meeting the needs of advertisers. During workshop Wiktor will explain Privacy Sandbox in details, walk you through the official implementation plan on the web, delve into retargeting product, as well as answer your questions.

Biography

In his current role at RTB House, Wiktor works as a Head of Performance and Operations, managing several markets (Africa, Baltics, Balkans, Israel). Previously, he was responsible for sales operations in the EMEA region. In his 6-year journey at RTB House he observed changes in the ecosystem and worked closely with the Private Advertising team on cookieless related projects. Privately, interested in new technologies, geopolitics, music and traveling.