Luiza de Lange

CRO Lead, Tele2

Session: Humanizing Digital Experiences
12:10 - 12:40, April 9th 2024, Strategy
 
In her talk, Luiza will discuss with us how we give digital experiences that human character and what it actually means.

Her talk is packed with pro- and reactive tips on the approach to analytics of our customers’ behavior. Are we looking at the right data? What is skewing our numbers? Are we unbiased in our interpretation?

Biography

Maria Luiza de Lange, working as a CRO Lead at Tele 2, is a seasoned marketing professional with years of experience in digital marketing. She previously worked at both sides of the fence: Electrolux (client side) and Precis Digital (agency side). Come and meet the winner of the Experimentation Culture Award 2023.