Founder, Overdrive Digital
To maximize your returns from paid media, you have to think beyond the click and consider the entire customer journey. From getting your creative right, through to optimizing your landing pages and checkout flow – if you’re running performance marketing for D2C and ecommerce, every touch point must be perfect. This session will run through five key practical tips to make sure you are prioritizing your efforts in the right way, with real life case studies and examples showing exactly what impact you can have on your performance.
– The biggest current challenges in paid media and how to overcome them
– Five key tips to improve your performance immediately
– Practical case studies and examples
Having worked in digital marketing for 15 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Jon regularly contributes to the digital marketing community via publishing a variety of blog posts, podcasts and regular webinars. Overdrive Digital are preferred agency partners with Meta.