Jon Quinton

Founder, Overdrive Digital

Session: Performance Marketing – Why You MUST think beyond the click, and 5 things that will supercharge your return
15:10 - 15:40, April 9th 2024, Deep dive
 
Performance marketing and paid media specifically is changing rapidly. Following some huge updates and the introduction of new campaign types such as PMAX, many advertisers are now struggling to drive success and consistent returns.

To maximize your returns from paid media, you have to think beyond the click and consider the entire customer journey. From getting your creative right, through to optimizing your landing pages and checkout flow – if you’re running performance marketing for D2C and ecommerce, every touch point must be perfect. This session will run through five key practical tips to make sure you are prioritizing your efforts in the right way, with real life case studies and examples showing exactly what impact you can have on your performance.

Key items:

– The biggest current challenges in paid media and how to overcome them
– Five key tips to improve your performance immediately
– Practical case studies and examples

Biography

Having worked in digital marketing for 15 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Jon regularly contributes to the digital marketing community via publishing a variety of blog posts, podcasts and regular webinars. Overdrive Digital are preferred agency partners with Meta.