Speaker Dennis Yu

Chief Executive Officer, BlitzMetrics
San Francisco, USA

Biography

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is a co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

Dennis's sessions

11:10 - 11:40 , Thursday

Cracking the Code

What smart marketers, entrepreneurs, and agencies need to know about Facebook and other algorithm-driven networks in 2019?
The algorithms are looking for engagement signals, conversion signals, and goal signals in your campaigns. We will show you how to feed the monsters the right way with your Topic Wheel, one minute videos, recycled content, remarketing sequences, and social inception techniques. We will share the checklists that the largest companies use to operate their programs, so you can learn yourself and give to your team members to implement.