Heather Physioc

Chief Discoverability Officer, VML

Session: Fragmented & Fast-Changing: A Creative New Approach to the Dynamic Searcher Journey
10:00 - 10:30, April 10th 2024, Deep dive
With Google’s long-time dominance, many believed search to be a single-platform affair. But the reality is much messier. People in the search mindset rarely stay in a single lane.

 They weave in and out of many platforms – not only search engines – to get information, and now AI is reshaping searcher experiences and expectations. This talk will tackle the fast-changing search landscape, to propose a simple but powerful way to approach the modern, fragmented searcher journey, and inspire you to seek all-new, creative ways and places to connect with customers when they search.


Heather Physioc leads the Discoverability offering at global agency VML, including the organic search, paid search and performance content capabilities. The Discoverability group serves more than 70 enterprise brands across verticals and around the globe. The award-winning offering has been recognized as the Best Large Integrated Search Agency, Integrated Search Agency of the Year and International Search Team of the Year. In addition to being named the global Search Leader of the Year by the Drum Awards, Heather is also an international search industry speaker and writer, with specialized expertise in discoverability for complex, multinational, multilingual enterprise brands.