Kotryna Kurt

CEO & Founder, Linkedist

Session: Personal Branding & it’s Magic on LinkedIn
15:40 - 16:10, April 9th 2024, Strategy
 
In her talk Kotryna will focus on providing valuable insights for marketing leaders looking to establish their personal brand on LinkedIn and understand how to promote the company’s they work at.

At the same time she will briefly talk about why people profiles are more important than company’s on LinkedIn. Various aspects of personal branding on LinkedIn will be covered, including how to build a strong personal brand and increase your Social Selling Index. Attendees will also learn about the most important points for optimizing their LinkedIn profile, such as showcasing their expertise, highlighting their achievements, and using keywords effectively. Additionally, Kotryna will share her comprehensive overview of content creation basics, educating participants how to create compelling and engaging content that resonates with their target audience.

Biography

Kotryna Kurt is the founder and CEO of a consulting company Linkedist, that helps other businesses grow with the power of LinkedIn marketing, advertising, and sales. She is also an active contributor and a thought leader on LinkedIn, where she talks about entrepreneurship, leadership, sales, and marketing. For the last 7 years, Kotryna has delivered +400 company and public workshops and helped different European accelerators (including Startup Wise Guys, Swiss EP, Tenity, and more) educate their startups about marketing, sales, and personal branding. Within the last few years, she has shared her knowledge at events like TechBBQ, TechChill, Login, Growth Marketing Conference San Francisco, Sales Formula, and worked with brands like LEGO, Accenture, Danske Bank, and more.