Martin Splitt

Developer Relations Engineer, Google

Session: Better Technical SEO audits – the ultimate guide
10:30 - 11:00, April 10th 2024, Deep dive
We all use sets of tools to guide and inform decisions and decision makers when it comes to technical SEO audits. But what should we really focus on?

Martin will use this session to talk about how Google Search evaluates pages on a technical level and what a good audit should focus on…and what is less important than you might think.


Martin is open source contributor and web evangelist by heart from Zurich with a decade experience from the trenches of software engineering in multiple fields. He works as a Developer Relations Engineer at Google for Search & web ecosystem. He helps people building applications or publishing content on the web to be successful, productive and visible. Martin believes in the web platform and is working with bleeding edge technologies that will allow the web to prosper.