Analytics Lead & Conversion whisperer,
After more than 20+ years in digital, Robert is a web analyst with a lot of experience in everything web-related. He studied psychology, where he learned how to translate numbers, figures, and charts into human behavior. So now Robert overanalyses everything but is able to give meaningful insights from a data first seen 5 min ago, as well as to play drums in front of 10.000 people. Robert loves speaking at various digital conferences throughout Europe and is one of the most prominent analysts in the Adriatics.
16:10 - 16:40 , Thursday
How to Use Enhanced Analytics to Grow Your Webshop
Customers approach your brands in an omnichannel way - they expect the same treatment both online and offline. That's why they behave the similar way on your webshop as in your store, looking at similar products, putting and removing them from shopping baskets, etc.
In this lecture, you'll see some examples of using Enhanced Ecommerce to better understand your buyers behavior and to grow your e-commerce business.