Speaker Piotr Paluchowski

Business Development Manager, Google

Biography

Piotr is a media & communication professional with local and global background. Experienced in developing, launching and managing integrated media strategies involving both online & offline channels. At Google, Piotr provides a strategic consultancy on how brands can grow by taking full advantage of Google’s platforms & marketing solutions, effectively combined into comprehensive communication strategies. Privately, fascinated by new technologies and opportunities that they bring within personal and professional domains.
Piotr earned a master’s degree in Management (specialization: Marketing) from University of Warsaw and accomplished Brand Management post-graduate studies at SGH Warsaw School of Economics. He is professionally active in media & marketing industry since 2010.

Piotr's sessions

10:20 - 10:50 , Friday

Winning in the Age of Assistance

A new breed of consumers have arrived. Empowered by mobile, today’s consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before. For marketers, this means these consumers are also tougher to reach and tougher to please. A brand’s ability to leverage data to anticipate their needs will define its ability to grow. Are you fully prepared to build a comprehensive communication strategy in the Age of Assistance?