Speaker Nichola Stott

Founder, Erudite Agency Ltd


Nichola is founder of Erudite – the creators of the Hreflang sitemap tool and the first SEO agency to convert their site to a PWA in 2017. Nichola gets bored easily so prefers talking about how search evolves.

Nichola's sessions

11:50 - 12:20 , Friday

Let's Get Physical

Why do some performance optimisation strategies work so well, and others not so well? What do the most successful site improvements have in common? We examine the notion of physical satisfaction and physical response to digitally experienced factors to discover what triggers the human brain to action - and how to get more of it.