Speaker Leonardo Saroni

Senior Manager, Booking.com
Amsterdam, Netherlands


Leonardo is a seasoned internet marketer and entrepreneur since 2001, with 10 years’ experience heading up multiple digital marketing and product development teams for Booking.com – where he has also been leading the global SEO team and contributed significantly to the success of the 3rd biggest e-commerce worldwide.

He is also an investor and coach for start-ups, where he leverages his experience in driving growth through traffic acquisition as well as in improving product experience through conversion optimization.

He lives in Amsterdam and in his free time, you can catch him playing tennis, skiing, golf, and sailing.

Leonardo's sessions

10:40 - 11:10 , Thursday

How to Scale Your Business in a New Market with Little Budget

How can I scale my business internationally? In this talk I will tell you how the spanish start-up Populetic has used the classic levers of digital web marketing to internationalize its service and make its brand known outside Spain, with little budget!