Speaker Leonardo Saroni

Senior Product Owner, Booking.com
Amsterdam, Netherlands


Leonardo is a seasoned internet marketer and entrepreneur since 2001, with 10 years’ experience heading up multiple digital marketing and product development teams for Booking.com – where he has also been leading the global SEO team and contributed significantly to the success of the 3rd biggest e-commerce worldwide.

He is also an investor and coach for start-ups, where he leverages his experience in driving growth through traffic acquisition as well as in improving product experience through conversion optimization.

He lives in Amsterdam and in his free time, you can catch him playing tennis, skiing, golf, and sailing.

Leonardo's sessions

How to Increase Traffic & Conversion with AB Testing?

Find out how the key principles of successful AB testing. How these can be applied not only in the typical CRO world but also to drive more SEO traffic to your website and measure the impact of your optimization efforts.