When the Numbers Just Don’t Add Up: Kinks and Quirks in Google Analytics
You cannot get away with NOT reporting on your work, whether you are an agency or in house, someone wants to know if they gave you some cash, what did they get for it!
So, you venture into your Google Analytics and may find yourself scratching your head when the numbers just don’t add up, make sense, or are just plain missing. There are a few reasons why this may be the case.
This talk will venture into the promised land of GA, and the kinks and quirks that come with it, as well as some mistakes you may have in your setup that you may want to get fixed.