Unlocking the Human Factor. The Anatomy of Future Services.
In a world of increasingly sophisticated digital services, how can we make sure that we reach a genuine understanding of the user value we are creating? With disruptors increasingly looking at tapping into emotional value creation, branding professionals, marketers and designers need to level-up on their methods for reaching deeper human insights. What does this mean in practice? And what kind of approaches will help us to stay relevant in the future, too?