Speaker Isabella Holm

Human Insights Lead, Reaktor
Helsinki, Finland


My role lies in providing a deeper understanding of our changing relationship with technology and digital services. I’m a service designer and human insights specialist with a special focus on future scenarios and the human experience, using frameworks linked to digital anthropology and other social sciences.

Isabella's sessions

9:00 - 9:45 , Friday

Unlocking the Human Factor. The Anatomy of Future Services.

In a world of increasingly sophisticated digital services, how can we make sure that we reach a genuine understanding of the user value we are creating? With disruptors increasingly looking at tapping into emotional value creation, branding professionals, marketers and designers need to level-up on their methods for reaching deeper human insights. What does this mean in practice? And what kind of approaches will help us to stay relevant in the future, too?