Clark Boyd is a digital marketing and branding specialist. Over the last 10 years, he has devised and implemented international strategies for brands including American Express, Adidas, and ASOS. After running large departments at digital marketing agencies, Clark moved on to work as a technology analyst for publications including ClickZ and Towards Data Science.
He also teaches online courses for Google, Columbia Business School, and MIT.
The Global Role of Voice Search
We hear a lot of hype about voice search, but how is it really changing the way consumers and brands interact? Is it creating new behaviors, or merely facilitating existing ones through a new medium?
This session will aim t go beyond the hype to look at the role voice search plays in different territories, with a clear view on what brands can do differently to achieve better results.