Speaker Anders Lange

Head of EMEA Marketing, Gucci

Biography

Anders has been working within the fashion industriy for 15 years with the main focus on integration between retail and E-Commerce.

Anders Holmberg Lange's sessions

10:40 - 11:10 , Thursday

Power Your Digital Marketing with Gamification

Here's a new view on how you see the world through gamification as the key component of your strategy. Anders will talk about how you can empower your digital marketing through gamification that will allow you to act and grow within the digital world. Gamification is a strategy that allow you to see the world as it is: Live, Social and interactive. Get to know how Google, Tesla and Gucci are currently working with gamification to connect retail and E-Commerce.