Micro to Macro: Unlocking Insights from Individual User Analysis
Traditional digital analytics only tells half the story, at best. With today’s complex sites and apps and their rich user experiences, techniques and technologies need to evolve. If you could follow an individual user click-by-click through your website or app, you’d probably be amazed, or horrified, by what you saw. Well, doing just this is now more possible than ever, and with the right techniques can be scaled up from micro to macro-level insights. In this session Caleb will provide practical insights and how-to’s for combining Hotjar for individual user recordings and the new Google Analytics User Explorer feature to discover individual user insights that scale up to wider audiences.