How do you organize for success in digital?
One of the biggest challenges with digital is how to organize your team and capabilities internally. Where does ‘digital’ belong? Is it a separate team or part of another function like marketing? Who is in charge of digital – do you need a Chief Digital Officer? Should digital work in a different way to rest of the business e.g. using Agile? Ashley Friedlein, Founder of Econsultancy, a global community of digital professionals, has spent almost 20yrs understanding how to make digital a success and will share his insights and learnings around these tough questions.