How do you organize for success in digital?

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09 Mar 2017
16:55 - 17:30
Main stage

How do you organize for success in digital?

One of the biggest challenges with digital is how to organize your team and capabilities internally. Where does ‘digital’ belong? Is it a separate team or part of another function like marketing? Who is in charge of digital – do you need a Chief Digital Officer? Should digital work in a different way to rest of the business e.g. using Agile? Ashley Friedlein, Founder of Econsultancy, a global community of digital professionals, has spent almost 20yrs understanding how to make digital a success and will share his insights and learnings around these tough questions.