Audiences are the new Keywords

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10 Mar 2017
12:25 - 13:00
Main stage

Audiences are the new Keywords

Facebook introduced “custom audiences” a couple of years ago and Google now has a similar solution named “customer match”. This is a game changer. Getting audiences right makes your marketing much more impactful and more cost efficient. Audiences are marketing entities like keywords yet a little harder to manage over time. In this lecture Anders will show you how to identify the right audiences for you and how to adjust your marketing efforts to best reach them.