Agenda THURSDAY, MARCH 15TH


Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.


Welcome Speech

Launching into orbit

Business strategy

23 Essential Building Blocks Of A Successful Online Business

Mike L. Murphy, The Visionary Planner

The #1 goal of every business is to make money by delivering massive value. In order to do that, your online business should have 23 essential building blocks. Do you know what they are?

We'll take a look at how Disneyland creates a profitable, and unforgettable audience experience using these 23 blocks and how you can quickly apply them to your business (whether you're just starting out, or improving the one you've got).

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Content marketing

Brand New Second-Hand: Digital Storytelling Comes Of Age

Rob Cowen, Untold Agency

We all instinctively know the power of storytelling. For millennia our species has been hard-wired for it, gathering to share experiences, process information and learn.

Stories are just as powerful today, sending us into fits of laughter, reducing us to tears, leaving us hanging off every word in a novel or unable to sleep until we finish that box-set series.

The power of story is at the heart of content marketing. Stories remain the ultimate currency in consumer decision-making. They are what we search for when looking for inspiration; what we seek to live out and what we share and remember. In fact, all purchasing consideration is rooted in emotion and underpinned by the stories we hear.

As well as being the hard-wired way humans learn and share information, a deep technical dimension to how search engines and social channels evaluate content makes content marketing the single most important element of marketing in 2018.
It is key to plugging in to all stages of the consumer journey.
It's essential to understand how these technical processes work and build them into everything we deliver.

In this talk ex-journalists Rob Cowen and Theo Cooper from leading content marketing agency UNTOLD explore what content marketing is and why is it so effective, revealing how to use storytelling powerfully to engage and build trust and authority with consumers.

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Influencer marketing

How to Build a Highly Effective In-house Influencer Marketing Program

Irina Nica, HubSpot

Consumers trust each other more than brands.That's why it's no wonder Influencer Marking has become one of the most sought-after tactics for building brand awareness and generating demand.

Join Irina's session to get practical tips and examples on how to reach out to influencers, build long-lasting relations and track the success of a highly-effective program.

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Coffee Break

Search engine optimization

How to Beat Google at Search

Laura Crimmons, Branded3

People see Google as the king of search, but with over half of shoppers starting their product searches on Amazon now it's time we recognised how search behaviour has evolved and that Google may be losing its crown (in some areas).

This talk will go into how you can replicate some of Amazon's success and start being better at search in your niche.

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Search engine optimization

SEO in 2018 - Welcome to Reality

Marcus Tandler, Ryte

Marcus will race through hundreds of slides in his typical #SlideStorm presentation style and will show what Google is up to these days and what savvy SEOs should look out for in 2018 and beyond.

Marcus is going to kick off InOrbit 2018 with a high energy #SlideStorm, racing through hundreds of slides. Marcus will focus on what Google is up to these days and what's up next in search and SEO. Don't expect just boring theory, as he will focus on actionable SEO and give hands-on tips on how to get to position zero in the SERPs.

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Consumer behavior

Digital Body Language – How to Read Digital Signals to Uncover Customer Intent?

Liraz Margalit, Clicktale

Conversion rate is the ultimate goal for any business, but a good conversion rate doesn’t always equate to a good customer experience and vice versa. Understanding the experiences of people on your site may seem like one of the hardest things to do, but innovative businesses are now realizing that measuring their customers’ online experiences can set them apart from the competition.

At Clicktale we’re able to identify psychological signals that are revealed through prospects’ interactions, which can then be used to personalize the customers' experience. We call this the Customer Intent Model.

In order to understand the digital body language of our customers, we gather the unstructured, atomic data that forms the building blocks of their behavior on a site (clicks, scroll, hesitation, attention). We then apply advanced cognitive behavioral models to translate this atomic data into structured behavioral patterns. Tracking this body language enables businesses to quickly identify customers’ psychological needs and better guide them through the decision making process.

In this session we’ll reveal how to interpret digital body language to understand customer intent on your website. You’ll learn:

• In what way the experiences of users on your site impacts conversion
• How you can detect what people are feeling just by observing digital interactions
• Why you need to start thinking about conversion in a completely new way!

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Organic social

How to Get Customers on Social Media on a Budget?

Andrea D'Ottavio, Webing Academy

Actionable hacks and tactics to grow your business using social media

Most companies Andrea met fail at digital marketing because they have no funnels, no growth engines, no content, no money and no clue of how online advertising works today.

He will share tips on how to:

· build a growth engine

· get traffic with ridiculous media budgets

· post on Facebook and get a reach of 500%

· have queues at your bar/restaurant/cafe/shop thanks to Instagram

· sell with social media

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Paid social

The Secret To Low Risk, High Reward Facebook Advertising

Miles Beckler

Learn the Facebook advertising system I have used to generate over 150,000 leads and thousands of customers, profitably with Facebook advertising.

What's working now in Facebook Advertising? Learn a clear and easy to follow Facebook Advertising strategy for how you can test, grow and profitably scale your Facebook advertising campaigns while minimizing your downside risk of loss.

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Coffee Break

Marketing automation

Automation, AI and Advertising

Robbie Kearns, Salesforce

How marketers are solving age-old problems with new techniques?

Treat all your customers like they’re your only customer. Understand their needs, solve their problems, and identify opportunities to help by managing their information and interactions with your company on a single platform that’s always accessible from anywhere.

In this session we'll explain the issues with the state of digital advertising and digital marketing today and why marketers are still struggling with automation across the customer lifecycle. We will cover some case studies of brands who are implementing data-driven marketing and advertising well to create tangible ROI. We'll look at how data and AI are transforming marketing automation today and what the future will look like address some of the challenges marketers now face.

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Omnichannel

Measuring Holistic Marketing Campaigns with CPIs: Talking Tom Gold Run from Mobile to TV

Živa Čižman, Outfit7

The mobile gaming industry is maturing, so more and more traditional media is coming into the marketing mix and the value of brands will become increasingly important.

In the past, Outfit7 tested many communications channels but each one separately and focusing on online media. The main goal of this new holistic approach was to test the effect of a cross channel strategy on virality of the game in a developed tier 1 market, the UK. Did it work? Does TV bring mobile downloads? The presentation will show if and how the campaign influenced App Store rankings, downloads, and re-engagement.

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Customer experience

Digital Marketing Is Dead - Survival Tips for What Comes Next

Jono Alderson, Yoast

In the coming years, everything that we know about marketing and advertising will be challenged.

New technologies, changes in consumer behavior, and the rise of intelligent personal assistants will make-or-break brands, organizations, and marketers. As practitioners, we’ll need to change how we think, and start preparing now. Jono explores how, why, and when we'll need to level up.

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Carlsberg Networking Party

Finish your conference day in style. Discuss your thoughts of the day and have a few drinks with the other attendees.


Epic inOrbit Party to the Moon and Back

After a day full of interesting lectures and workshops comes time to unwind. Fly with us to the moon and back, and let us entertain you among the stars.

Join Xequtifz, urban pop band, and blow off some steam after a packed day at inOrbit by sweating it out on the dance floor. We'll take care of everything - food, free gin tonics, and excellent live music.

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Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.


Welcome Speech

Launching into orbit

Business strategy

23 Essential Building Blocks Of A Successful Online Business

Mike L. Murphy, The Visionary Planner

The #1 goal of every business is to make money by delivering massive value. In order to do that, your online business should have 23 essential building blocks. Do you know what they are?

We'll take a look at how Disneyland creates a profitable, and unforgettable audience experience using these 23 blocks and how you can quickly apply them to your business (whether you're just starting out, or improving the one you've got).

Show more
Content & copy

Your Content Marketing Strategy Needs a Reality Check

Jason Miller, LinkedIn

Marketers have been operating under a false pretense regarding their audience's ability to concentrate for longer than 8 seconds.

Jason calls this the Myth of the Goldfish. In this session, he'll debunk the myth and reveal how changes in society's ability to multi-task are transforming how companies should approach their advertising strategy and content marketing efforts.

You will leave this session with a new understanding of:

- How to create the most efficient content to fuel your demand generation efforts;
- Why long-form content is an essential part of a successful integrated marketing strategy;
- How to use advertising on LinkedIn as a testing ground for your broader content marketing strategy;
- The importance of empowering employees as advocates to significantly expand the reach of your content.

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Content & copy

Becoming User-centric: How to Create Better Content with Your Audience’s Help

Dr. Fio Dossetto, Hotjar

How do we know if the content we create is really enjoyable and helpful or is missing the mark completely?

Usually, we get feedback after content is published. But in 2017, 2-person team at Hotjar tried an experiment: they recruited hundreds of volunteers to review their content before they published it — at Hotjar they call them “beta readers”, and they have completely changed the way they do content marketing.

In this talk, Fio will show you:

- the simple process we set up to find enthusiastic beta readers (and grow our team from 2 to almost 700 people!)

- how to use crowdsourced feedback to create better content

- how to apply this principle to different types of content in your industry, from blog posts to product descriptions to video tutorials.

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Coffee Break

Content & copy

Using Video for Growth, Acquisition & Retention

Phil Nottingham, Wistia

Every social media platform and prominent publishing website now has video. If you're not using video for business communications, you're already behind and need to catch up.

In this session, Phil will explain the creative and technical strategies marketers need to implement in the coming world where most online communication is video based. Running through SEO, CRM, CRO and other acronyms as well, Phil will provide tactical tips alongside real world examples of best practice.

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Content & copy

Hot Seat Session

Jason Miller, LinkedIn

We'll invite two attendees on the stage, where our speakers will analyze your current performance, help you solve your biggest problems and identify the biggest opportunities for growth in your online business.


Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Consumer behavior

Digital Body Language – How to Read Digital Signals to Uncover Customer Intent?

Liraz Margalit, Clicktale

Conversion rate is the ultimate goal for any business, but a good conversion rate doesn’t always equate to a good customer experience and vice versa. Understanding the experiences of people on your site may seem like one of the hardest things to do, but innovative businesses are now realizing that measuring their customers’ online experiences can set them apart from the competition.

At Clicktale we’re able to identify psychological signals that are revealed through prospects’ interactions, which can then be used to personalize the customers' experience. We call this the Customer Intent Model.

In order to understand the digital body language of our customers, we gather the unstructured, atomic data that forms the building blocks of their behavior on a site (clicks, scroll, hesitation, attention). We then apply advanced cognitive behavioral models to translate this atomic data into structured behavioral patterns. Tracking this body language enables businesses to quickly identify customers’ psychological needs and better guide them through the decision making process.

In this session we’ll reveal how to interpret digital body language to understand customer intent on your website. You’ll learn:

• In what way the experiences of users on your site impacts conversion
• How you can detect what people are feeling just by observing digital interactions
• Why you need to start thinking about conversion in a completely new way!

Show more
Search engine optimization

The Most Important Day of Your Life: The Day You Learned How to Do SEO Tests

Kyle Roof, High Voltage SEO

Learn how to run scientific, single variable tests on Google's algorithm.

The difference between an SEO Enthusiast and an SEO Pro is the Enthusiast will quote you something they just read in MOZ while the Pro will back up a hypothesis with results from a controlled and replicable test.
Kyle will also share some recent tests , their results, and how they have applied the knowledge to improve rank.

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Search engine optimization

Link Building & Outreach - Strategies for Success

Judith Lewis, Decabbit Consultancy

In this session you’ll learn about how to identify the best websites to approach for links, how to best work with bloggers, the right tools for the job, the best type of content links to build and what you need to do after building links.

You’ll get actionable recommendations you will be able to utilise right away for your own website. Focusing on cutting through the mis-information and speaking practically about research results, this session will demystify link building and equip you with the knowledge and tools you’ll need to build your own links.

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Coffee Break

Search engine optimization

Going Down the Rabbit Hole - Chaos, Curiosity & Creativity

Hannah Smith, Verve Search

“Be more creative”, they said. But how the hell do you do that?

For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.

Here Hannah shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.

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Search engine optimization

Hot Seat Session

Judith Lewis, Decabbit Consultancy

We'll invite two attendees on the stage, where our speakers will analyze your current performance, help you solve your biggest problems and identify the biggest opportunities for growth in your online business.

Customer experience

Digital Marketing Is Dead - Survival Tips for What Comes Next

Jono Alderson, Yoast

In the coming years, everything that we know about marketing and advertising will be challenged.

New technologies, changes in consumer behavior, and the rise of intelligent personal assistants will make-or-break brands, organizations, and marketers. As practitioners, we’ll need to change how we think, and start preparing now. Jono explores how, why, and when we'll need to level up.

Show more

Carlsberg Networking Party

Finish your conference day in style. Discuss your thoughts of the day and have a few drinks with the other attendees.


Epic inOrbit Party to the Moon and Back

After a day full of interesting lectures and workshops comes time to unwind. Fly with us to the moon and back, and let us entertain you among the stars.

Join Xequtifz, urban pop band, and blow off some steam after a packed day at inOrbit by sweating it out on the dance floor. We'll take care of everything - food, free gin tonics, and excellent live music.

Show more
Growth marketing

Audience Development and Interviews 101

Nopadon Wongpakdee, 500 Startups

As a growth hacker in residence for venture firm 500 startups, he worked with hundreds of high growth startups.

One of the critical weaknesses I encounter time and time again is lack of client knowledge. At 500 hundred we use the JTBD framework to help startups get a clearer understanding of their clients "desired outcomes", To uncover clients insights marketers need to develop their interviewing skills.

This workshop will teach you how to:
- How to Identify a target segment,
- How to conduct clients interviews,
- How to avoid common interviewing mistakes.

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Data management

Segmentation Masterclass

Simon Belak, Metabase

Everyone and their dog is saying you should be segmenting your users, but how, and what makes for a good segmentation?

In this talk we are going to look at why segmentation is more important than you think (no matter how important you think it is); the wide span of its uses; what makes a good segmentation (hint: it is one that is actionable, repeatable, robust, and legible) and how to measure that; the common mistakes and pitfalls; and how to go on about setting up the segmentation process (mistake #1: it is a process, not a one-time thing), whether you have tens of thousands of users, or have barely got off the ground.

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Agenda FRIDAY, MARCH 16TH


Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.

Growth marketing

Jobs to Be Done: an Inbound Marketers Secret Weapon

Nopadon Wongpakdee, 500 Startups

How you can use the JTBD framework to create better, targeting, content and nurture streams.

In an ever-increasing competitive landscape, an Inbound Marketers job has become more difficult. Now more than ever to achieve cut through with inbound you need to master a wide array of skills to stay competitive. You need mastery of SEO, content creation, social media, landing page/conversion rate optimisation, lead nurturing, lead scoring, shall we keep going? With all of these details to stay on top of it's quite common to lose sight of the bigger picture. "What progress is our client trying to make?" and "How can I help them make progress?"

In his talk, "JTBD a secret weapon for Inbound." Nopadon will cover:

- How the "Jobs to be Done" framework can be utilised to discover new opportunities and untapped purchase triggers.
- How mapping jobs can help you find out your real competition
- How understanding the JTBD "four forces" can help you to overcome nonconsumption and inertia.

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Digital analytics

Automating Analytics: the Good, the Bad and the Ugly

Jeff Sauer, Jeffalytics

Set it and forget it is the promise of nearly every late night infomercial, but does it really work?

Join Jeff Sauer from Jeffalytics as he explores the process of automating analytics for business owners, and shares the things that work, the things that do not work as planned and some of the ugly things that can happen if you neglect your analytics. Attendees will walk away with an understanding of: tools that you can use for automating analytics, samples of results you can expect from analytics automation and battle-proven methods for automating your analytics results.

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Digital analytics

Attribute Like Never Before

Darya Solomenko, Google

How Google Attribution will change the way we look on customer journeys, evaluate media investment and optimize advertising campaign.


Coffee Break

Data management

How to Measure the Unmeasurable

Mariia Bocheva, OWOX BI

Businesses came to the point when they have a lot of data about customer behavior, ads, competitors pricing, keywords, devices that have been used on the way to purchase.

But for most businesses, it's still difficult to make sense out of this scattered raw data. To help you find inspiration and help your business grow, I'll show several use cases with the largest Ecommerce businesses from EMEA region that were successfully implemented and didn't require tons of time and money:
Building end-to-end customer analytics system: how to find efficient keywords using cross-device analytics and raw data.
Pricing: how to evaluate the brand value and elasticity of demand using competitors' prices.
Direct Marketing: how to skyrocket email marketing revenue with raw data.
ROPO-effect: evaluating online ads impact on the offline sales.
Attribution: How to increase your Advertising-to-Sales Ration by 10% without investments.

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Funnel management

Performance Will Not Save You

Črt Podlogar, Red Orbit

Črt will discuss a very controversial topic at inOrbit. A topic he himself had a hard time wraping his mind around as a performance advertiser - is performance really all that you need?

Črt will guide you through examples that show that simply focusing on the bottom of your funnel and doing performance marketing with high ROAS and ROI can have negative long term consequences for your business.

He argues that believing in the myth of performance prevents many companies from taking the right and necessary steps to ensure the longevity of their brand and their business, namely to focus on the entire funnel management starting with SEE and working their way down through THINK, DO and finally CARE phase of consumer decision journeys.

He will show you that while performance marketing looks great in last-click reports, investing large amounts of money into performance driven campaigns while ignoring top of the funnel and brand awareness can lead to a downturn in sales on the long run.

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Growth hacking

Growth Hacking IS NOT ONLY Online Marketing

Hendrik Lennarz, Growth Hacking Academy

Growth Hacking is not only the one secret Marketing Growth Hack that increases your userbase or revenue like crazy....Much more, Growth Hacking is a process!

My Growth Hacking process framework enables every startup founder, marketing-manager, ecommerce Manager, product manager or at least every webworker to reach product-market-fit and leverage Growth step-by-step...

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Conversion rate optimization

How to Increase Traffic & Conversion with AB Testing?

Leonardo Saroni, Booking.com

Find out how the key principles of successful AB testing.

How these can be applied not only in the typical CRO world, but also to drive more SEO traffic to your website and measure the impact of your optimization efforts.

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Coffee Break

Conversion rate optimization

How Transavia Optimizes Its Digital Journey?

Vanja Mlaco, Transavia

Vanja will talk about giving customers a permanent place at the table and why there are more important metrics than only the financial ones.

When Transavia decided they needed a new mobile experience for their customers, the focus was on creating a sustainable process not only to build the mobile solution but to keep it relevant and performing.

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Voice search & chat bots

The Digital Marketer’s Guide to Testing Chatbots

Purna Virji, Microsoft

In this session, Purna will explore how today’s conversational world goes beyond just voice search. It is a world where a landing page is no longer necessary for online conversions and all one needs is a chat app or a digital assistant. Bots are seeing a marked rise in use and audience adoption, so search marketers need to be prepared.



Key Takeaways

Why chatbots are a fantastic tool for increasing audience engagement across multiple channels
How to use bots across multiple stages in the consumer decision journey (esp. remarketing!)
How to track the chat- the top KPIs to be measuring.

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Consumer behavior

Marshmallows & the Psychology Behind Evidence-Based Growth

Bart Schutz, Online Dialogue

Bart inconveniently clarifies why most of our CRO efforts are just comforting lies; “Most CRO-experts live in the ‘illusion of control’”.

He shares his vision and experience on how only combining data with behavioral science, actually leads to true exponential growth in both earnings & learnings, ultimately bridge the gap between optimization and innovation, and questioning whether we should leave our customers behind as the only ones who still live in the ‘illusion of control’.

Show more

It's Time to Say Goodbye!


VIP Dinner with Speakers (for VIP Ticket Holders)


Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.

Growth marketing

Jobs to Be Done: an Inbound Marketers Secret Weapon

Nopadon Wongpakdee, 500 Startups

How you can use the JTBD framework to create better, targeting, content and nurture streams.

In an ever-increasing competitive landscape, an Inbound Marketers job has become more difficult. Now more than ever to achieve cut through with inbound you need to master a wide array of skills to stay competitive. You need mastery of SEO, content creation, social media, landing page/conversion rate optimisation, lead nurturing, lead scoring, shall we keep going? With all of these details to stay on top of it's quite common to lose sight of the bigger picture. "What progress is our client trying to make?" and "How can I help them make progress?"

In his talk, "JTBD a secret weapon for Inbound." Nopadon will cover:

- How the "Jobs to be Done" framework can be utilised to discover new opportunities and untapped purchase triggers.
- How mapping jobs can help you find out your real competition
- How understanding the JTBD "four forces" can help you to overcome nonconsumption and inertia.

Show more
Growth marketing

Make Your Marketing Tools Work Together

Ben Sufiani, Pirate Skills

Marketing tools are often separate silos of information, making it hard to understand what your customer journey really looks like. Mailchimp know how many emails you send to whom, but Zendesk doesn't know about newsletter replies or what has been going on in your Intercom chat with the sales team.

It's easy to wish for an all in one solution, but once your locked in, you want to get out.

This talk will focus on how to make your marketing tools work together by sharing data about users and their actions with one another. Let's look at concrete example with data hubs like Segement and marketing automation tools like Zapier to make your life as a marketer easier and more impactful.

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Growth marketing

Your Metrics Are Wrong, Here Is Why:

Simon Belak, Metabase

You have defined your metrics, setup dashboards, and started to incorporate data into your everyday. Great, but I have some bad news for you.

Almost certainly some of you metrics are wrong. At best these mistakes mean that you are not getting all the insights you could have, at worse some of the conclusions you have drawn from them are wrong. In this talk we will go through the most common but pernicious mistakes and unravel the mechanisms behind them so by the end of the talk you will be equipped with an analytical toolset to spot them on your own. The main classes of errors we will cover are: viewing data as a static process; not considering error margins and variance; picking the wrong reference point; assuming your population is homogeneous; and improperly accounting for costs.

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Coffee Break

Growth hacking

User Tracking Like a Boss! #AARRR

Hendrik Lennarz, Growth Hacking Academy

Find out, from which marketing channel do the best users come from and at which user touchpoint do they get lost?

Hendrik´s „Growth Hacking process V2.0“ framework serves as step-by-step guide for sustainable Growth for startups and corporates across Europe. In terms of Growth Marketing, No.3 of 4 main bullets of his framework, Hendrik uses a tracking-framework called „AARRR-metrics“. With this framework you find out exactly where the users with the best return on invest come from. To find this sweet-spot is probably the biggest challenge for every startup in the digital age.

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Growth marketing

Hot Seat Session

Ben Sufiani, Pirate Skills

We'll invite two attendees on the stage, where our speakers will analyze your current performance, help you solve your biggest problems and identify the biggest opportunities for growth in your online business.


Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Paid traffic

Lessons Learned from Spending > €1 Million on Facebook Ads

Ned Poulter, Pole Star Digital

In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?

The paid landscape is changing. Year-on-year incremental CPC increases have forced paid marketers to look beyond search advertising. In a world where focus is shifting away from keywords and more towards audiences, how do we keep up and stay ahead of the curve? And how do we master the true potential that Facebook’s advertising product provides?

With the recent announcement that the Facebook algorithm is changing, brand and marketers are having to adapt and, if they’re not already, look into investing into paid Facebook advertising.

This talk is aimed at all those wishing to understand the truly impressive results that Facebook can provide when used properly and to help you master Facebook ads. The talk with share insights, best practices, tips, tricks and tools learned from spending > €1 Million on Facebook Ads.

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Paid traffic

Automate or Fail: a Guide to the Future of Paid Search

Millie Ismail, Brainlabs

Automation is going to replace the majority of the work humans currently do in PPC.

There will still be plenty of jobs (if not more than there currently are), but the tasks within those jobs will be different. Millie will guide you through the changes occurring now in PPC and help you swim, rather than sink, in an automated future.

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Coffee Break

Paid traffic

Using Supermetrics and Google Data Studio to Provide Cross-channel and Bespoke Reports

Ann Stanley, Anicca Digital Ltd

There has been a proliferation of reporting tools available for digital marketers and business managers, with many free or low monthly costs tools (like the basic version of Supermetrics package and Google Data Studio).

These have an API link directly to other software like Analytics or channel specific programs; such as Facebook or AdWords and offer a cost-effective alternative to other more expensive packages.
Ann Stanley will show you how to create reports using Supermetrics and Data Studio and examples of some of the reports that we have created to visualise the overall status of a business’ online health, rather than just the effectiveness of a single channel.
Ann will also share a case study, where we imported form-fill data into Salesforce and Analytics. We then visualised this data using Data Studio to compare the characteristics of users that completed a lead form vs those that went on and purchased offline.

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Paid traffic

Hot Seat Session

Miles Beckler

We'll invite two attendees on the stage, where our speakers will analyze your current performance, help you solve your biggest problems and identify the biggest opportunities for growth in your online business.

Consumer behavior

Marshmallows & the Psychology Behind Evidence-Based Growth

Bart Schutz, Online Dialogue

Bart inconveniently clarifies why most of our CRO efforts are just comforting lies; “Most CRO-experts live in the ‘illusion of control’”.

He shares his vision and experience on how only combining data with behavioral science, actually leads to true exponential growth in both earnings & learnings, ultimately bridge the gap between optimization and innovation, and questioning whether we should leave our customers behind as the only ones who still live in the ‘illusion of control’.

Show more

It's Time to Say Goodbye!


VIP Dinner with Speakers (for VIP Ticket Holders)

Search engine optimization

Advanced On-page SEO

Kyle Roof, High Voltage SEO

The most common on-page mistake is to declare that a page is "over optimized" or "under optimized." The problem is actually more nuanced and complex.

On-page optimization consists of four essential elements, each with multiple ranking factors. Those factors must be individually measured and properly applied. Often when a page is not ranking well, the reason is that some of those factors are either over or under optimized. Thus, the page may be simultaneously over and under optimized. Applying one type of fix could create just as many problems as it solves. In this workshop we'll walk through the four essential elements of on-page optimization and their factors. You will learn how to measure the factors and strategically apply them to your pages. By the end of this workshop you will have the ability to assess your current pages for on-page deficiencies and apply effective on-page techniques to any future pages.

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Digital analytics

Google Attribution Hands On

Darya Solomenko, Google

All you need to know about a new Google Attribution launch. Learn how to prepare you Google Analytics and AdWords accounts for integration and put insights into action.