Agenda


Registration

Registration will open at 8:30 AM. Make sure you have your ID and ticket handy.


Welcome Speech

Launching into orbit

Digital marketing

Tomorrow’s World

Andraž Štalec, Red Orbit

The shape of modern marketing is witnessing a dramatic shift. Each year, new technologies arise, existing technologies get smarter and customers get savvier.

The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in digital. There may have been a time when you could’ve dismissed trends such as artificial intelligence or voice search as gimmicks, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and understanding how they are used through decision journey has never been more important. What worked for you last year may not work next year. How to embrace this change? How to prepare for the future? Where to start and what to expect?
We'll deep-dive into most disruptive digital trends and technologies and identify those that will shape tomorrow’s world.

Show more
Content marketing

Considered Creativity: How to Supercharge Your Ideas to Drive Better Results and Stay Ahead

Kirsty Hulse, Manyminds & Outrageous Creative

In a world where the average consumer is exposed to over 3000 ads a day, our ideas and our content has to emotionally resonate to cut through the noise.

In this talk, Kirsty will walk through a scientifically proven creative process and share tips on how to test content before investing in execution, to supercharge your content efforts.

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The Role of AI and ML in Storytelling and How It Will Influence the Future in Digital Growth Strategies

Peter Watson-Wailes, Tough & Competent

AI, ML and digital media are reinventing the way stories are told. Long-term relationships with smaller, more influential groups are being cultivated over more renowned publishers who are influential, but deliver lower engagement.

Pete will discuss the ground-breaking technology that influences how media, marketers and consumers behave. In this insightful, strategic and inspiring talk, Pete will cover how these exciting innovations are impacting marketers and what marketers can do today to take advantage of these opportunities.

We will conclude with how to apply this knowledge to new strategies, and how this can be used in emerging markets to grow your organisation.

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Coffee Break

Content marketing

How to Make Content a Growth Engine for Your Business

John Collins, Intercom

John shares the story of how content marketing became the primary source of organic traffic and inbound leads which made Intercom one of the fastest growing SaaS companies of its generation (going from $1m-50m in ARR in just 3 years).

Today more than 25,000 businesses, including New Relic, Sotheby’s, and Shopify, use Intercom to connect with a billion unique people worldwide.
You will learn the lessons he experienced when building Intercom’s content operations as well as the common pitfalls that companies face as they embrace content marketing.

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User experience

HX & Storytelling: How to Make the User the True Hero

Anna Dahlström, UX Fika

We tend to talk about consumers, customers and users but the people we're referring to are more than that. They are human beings with complex needs that influence their actions, or lack of the same.

In this practical session we'll look at why we should think more broadly in terms of human experience (HX) and how purposeful storytelling can help define, design and deliver contextually relevant products and services that connect online and offline and make the user the true hero.

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Fireside chat

Fireside Chat: Fighting with Duopoly

Andraž Tori, Zemanta

The founders of two startups - one leading consultancy for FB and Google, and one who co-created modern native advertising - interrogate each-other about the true value of these competing channels for marketers and for the future of humanity.

Boxing gloves and tomatoes allowed.

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Influencer marketing

Influence Optimization: Activate, Co-Create & Amplify Content for Success

Lee Odden, TopRank Marketing

Research has shown that buyers trust content from peers and experts more than brands. Even Google is focused on emphasizing the EAT of content (expertise, authority and trustworthiness) in its Quality Rater Guidelines. The solution?

Optimizing with influence. In this presentation, Lee Odden will share how influencer activation for content co-creation and amplification is a new form of optimization to reach and engage customers. PLUS he’ll share best practices SEO and influencer integration.

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Coffee Break

Blogging & Affiliate

The Million Dollar Blog Journey: Can Anyone Do It?

Harsh Agrawal, ShoutMeLoud

Can an average Joe make a million dollar via blogging?

Let's hear from the horse's mouth about his journey from a call center to creating a blog that has inspired millions around the globe.

Show more
Analytics

Value of a Visit, Value of an Impression: Do You Know How Much Your Marketing Is Really Worth?

Russell McAthy, CUBED

In this talk, Russell will show you unique data on the value of marketing activity. Every visit is not created equal, however, brands don't understand this.

Even worse we still live in a world of post impression, there is another way! Utilising machine learning, large datasets for huge clients Russell will showcase a new and unique way to see the true value in marketing.

Show more
Personal growth

Building Resilience in a 21st Century World

Cate Murden, PUSH Mind and Body

Stress and stress-related illnesses are hugely on the increase. So, to start this unbelievably useful and informative talk, we will take a brief look at why and the impact our challenging and ever-changing world is having on our companies and our people.

However, at PUSH, we believe that talking about stress just breeds more, well… stress. So, we like to focus on how you can overcome that. By supporting the four basic human needs, we will look at how you can build your resilience, motivation and happiness; putting yourself first and empowering you to genuinely live better.

Our engaging, energising and highly practical talk will take you through some incredibly easy tools to shift you into a positive mind-set and help improve your energy levels. They will improve your mindset and leave you inspired and buzzing with positivity, as you make your future work better for you.

Show more

Heineken Networking Party (Europa Hall Lobby)


InOrbit Party: To the Moon and Back (Grand Hotel Bernardin Lobby)

After a day full of interesting lectures and workshops comes time to unwind. Fly with us to the moon and back.


Registration

Registration will open at 8:30 AM. Make sure you have your ID and ticket handy.


Welcome Speech

Launching into orbit

Digital marketing

Tomorrow’s World

Andraž Štalec, Red Orbit

The shape of modern marketing is witnessing a dramatic shift. Each year, new technologies arise, existing technologies get smarter and customers get savvier.

The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in digital. There may have been a time when you could’ve dismissed trends such as artificial intelligence or voice search as gimmicks, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and understanding how they are used through decision journey has never been more important. What worked for you last year may not work next year. How to embrace this change? How to prepare for the future? Where to start and what to expect?
We'll deep-dive into most disruptive digital trends and technologies and identify those that will shape tomorrow’s world.

Show more
Digital marketing

How to Scale Your Business in a New Market with Little Budget

Leonardo Saroni, Booking.com

How can I scale my business internationally? In this talk I will tell you how the spanish start-up Populetic has used the classic levers of digital web marketing to internationalize its service and make its brand known outside Spain, with little budget!

Facebook Ads

Cracking the Code

Dennis Yu, BlitzMetrics

What smart marketers, entrepreneurs, and agencies need to know about Facebook and other algorithm-driven networks in 2019.

The algorithms are looking for engagement signals, conversion signals, and goal signals in your campaigns. We will show you how to feed the monsters the right way with your Topic Wheel, one minute videos, recycled content, remarketing sequences, and social inception techniques. We will share the checklists that the largest companies use to operate their programs, so you can learn yourself and give to your team members to implement.

Show more

Coffee Break

Google Ads

Winning Strategies in Paid Search - Learning from the Best

Anders Hjorth, Innovell

Over the past few years, complexity of paid search has significantly increase. The massive arrival of audience targeting and machine-learning based functionalities has multiplied the campaign options available to digital marketers.

Where Search Strategy used to be a mere question of expansion and optimisation, this will no longer make your campaigns go above average. Luckily, new breeds of sophisticated search strategies are now emerging. In our top-down research of the leading paid search teams in the world, we have identified a number of these new strategies and will share them with you in this presentation.

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Google Ads

Smart(er) Digital Advertising

Dorien Rompelman, Newcraft

Ok, data is BIG! But why? And how can you make your data actionable?

We’ll go through some possible data connections and how these enable the online marketer of 2019 to advertise even smarter and more effective.

Show more

Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Search engine optimization

Web Performance 2019: Going for Super-speed Around the Globe

Bastian Grimm, Peak Ace AG

Especially in a mobile-first world, fast loading websites are of outmost importance. Also, Google has been very vocal about anything web performance in the last years and is pushing hard to innovate repeatedly. But performance is so much more!

User satisfaction should be the main goal because expectations are clear: You’ve got two seconds maximum to deliver, so make it count. During my talk I’ll be walking you through various advanced topics and strategies around web performance optimisation going way beyond Accelerated Mobile Pages (and other short-term solutions) to make any website really, really fast.

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Search engine optimization

How to Be a Local SEO Superhero

Greg Gifford, DealerOn

With the explosion of mobile search, showing up in local searches is more important than ever.

This session will explain how Local SEO tactics are different from traditional SEO and share specific optimization tips that will help marketers get their sites to get more visibility when and where it matters most.

Show more

Coffee Break

Instagram

Instagram Automation Awesomeness

Andrea D'Ottavio, Webing Academy

Forbidden tools and tactics that will make you rich and famous. Take your Instagram profile to another level.

In this talk you will learn how to optimize your profile, create a beautiful feed even if you have no photos, increase your engagement rate and grow your followers. FULLY AUTOMATED.

Show more
Live Video

Tools & Techniques to Broadcast Your Live Video with Confidence

Ian Anderson Gray, Seriosly Social

Do you want to increase your online visibility with live video so that you can become the trusted person your audience follows and invests in? But maybe you are overwhelmed by getting afraid in front of the camera, the live video tech & gear or not knowing what to say?

In this session, Ian Anderson Gray (professional singer and founder of Seriously Social) will share the top tools to broadcast, promote and repurpose your live videos to Facebook and beyond. Ian will show you how to communicate to your audience with confidence while being authentic. By the end of the session, you will be well-equipped to produce and promote your killer live video show to your audience and so generate impact, influence, and income all at once!

Show more
Personal growth

Building Resilience in a 21st Century World

Cate Murden, PUSH Mind and Body

Stress and stress-related illnesses are hugely on the increase. So, to start this unbelievably useful and informative talk, we will take a brief look at why and the impact our challenging and ever-changing world is having on our companies and our people.

However, at PUSH, we believe that talking about stress just breeds more, well… stress. So, we like to focus on how you can overcome that. By supporting the four basic human needs, we will look at how you can build your resilience, motivation and happiness; putting yourself first and empowering you to genuinely live better.

Our engaging, energising and highly practical talk will take you through some incredibly easy tools to shift you into a positive mind-set and help improve your energy levels. They will improve your mindset and leave you inspired and buzzing with positivity, as you make your future work better for you.

Show more

Heineken Networking Party (Europa Hall Lobby)


InOrbit Party: To the Moon and Back (Grand Hotel Bernardin Lobby)

After a day full of interesting lectures and workshops comes time to unwind. Fly with us to the moon and back.


Registration

Registration will open at 8:30 AM. Make sure you have your ID and ticket handy.


Welcome Speech

Launching into orbit

Digital marketing

Tomorrow’s World

Andraž Štalec, Red Orbit

The shape of modern marketing is witnessing a dramatic shift. Each year, new technologies arise, existing technologies get smarter and customers get savvier.

The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in digital. There may have been a time when you could’ve dismissed trends such as artificial intelligence or voice search as gimmicks, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and understanding how they are used through decision journey has never been more important. What worked for you last year may not work next year. How to embrace this change? How to prepare for the future? Where to start and what to expect?
We'll deep-dive into most disruptive digital trends and technologies and identify those that will shape tomorrow’s world.

Show more
Digital marketing

Power Your Digital Marketing with Gamification

Anders Lange, Gucci

Here's a new view on how you see the world through gamification as the key component of your strategy. Anders will talk about how you can empower your digital marketing through gamification that will allow you to act and grow within the digital world.

Gamification is a strategy that allow you to see the world as it is: Live, Social and interactive. Get to know how Google, Tesla and Gucci are currently working with gamification to connect retail and E-Commerce.

Show more
Consumer behavior and Insights

Customer Journey Optimization

Valentin Radu, Omniconvert

Every now and then, we’re hypnotized about acquiring customers, testing new tools or making new campaigns, forgetting that eCommerce growth is a relation between us and hundreds and thousands of customers.

That’s why we need to optimize the whole customer journey, in order to get from the initial Hello to the Happily Ever After phase with as many customers as possible.

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Coffee Break

Mobile

Bridging the Mobile Gap: Why You Get 3x Less Revenue from Mobile and What Can You Do About It.

Pawel Ogonowski, Growcode

Mobile devices are driving more than 50% of traffic to online stores. But they usually account for less than 20% of revenue. More than 8 out of 10 mobile shoppers abandon their shopping carts so there is a huge opportunity.

What keeps users from making purchases on mobile devices? What can you do about it to tap into this massive opportunity? These are two questions I will answer during this presentation.

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Chatbots

Understanding the Chatbot Landscape for 2019 and Beyond

Jim Rowe, Jim Rowe-Bot

Chatbots have now ""crossed the chasm"" from high tech, low volume, play things to mainstream customer adoption, due largely in part, to the Messaging platforms.

Products such as Facebook Messenger, Kik, Slack, Skype and telegram are bringing this technology to the masses and with it opening up new ways for businesses to reach and engage with customers in a way they no often now prefer.

What is the current ""state of play"" and where should we be looking over the next 3-5 years?

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Growth marketing

7 Kpi’s You Didn't Know You Needed in ECommerce

Steen Rasmussen, IIH Nordic

For years we have focused on getting more and more people to arrive and convert on our webshops.

This session expands on this approach and challenges you to rethink your ecommerce business by refocusing on optimizing the supply change and operational part of your business and actually improve the bottom line.

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Digital analytics

Ecommerce Checkout Optimalisations

Arnout Hellemans, Senior online strategist

Any e-commerce site has a checkout process, but how many have an awesome one? Not many ...

Learn how to step up the checkout game with this practical and actionable presentation on how to optimise your checkout flow. From basic UX principles, communication as well as next level technical tweaks. You'll see them all with implementation and proven impact.

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Coffee Break

Digital analytics

How to Use Enhanced Analytics to Grow Your Webshop

Robert Petković, Bruketa&Žinić&Grey

Customers approach your brands in an omnichannel way - they expect the same treatment both online and offline. That's why they behave the similar way on your webshop as in your store, looking at similar products, putting and removing them from shopping baskets, etc.

In this lecture you'll see some examples of using Enhanced Ecommerce to better understand your buyers behavior and to grow your ecommerce business.

Show more
Personal growth

Building Resilience in a 21st Century World

Cate Murden, PUSH Mind and Body

Stress and stress-related illnesses are hugely on the increase. So, to start this unbelievably useful and informative talk, we will take a brief look at why and the impact our challenging and ever-changing world is having on our companies and our people.

However, at PUSH, we believe that talking about stress just breeds more, well… stress. So, we like to focus on how you can overcome that. By supporting the four basic human needs, we will look at how you can build your resilience, motivation and happiness; putting yourself first and empowering you to genuinely live better.

Our engaging, energising and highly practical talk will take you through some incredibly easy tools to shift you into a positive mind-set and help improve your energy levels. They will improve your mindset and leave you inspired and buzzing with positivity, as you make your future work better for you.

Show more

Heineken Networking Party (Europa Hall Lobby)


InOrbit Party: To the Moon and Back (Grand Hotel Bernardin Lobby)

After a day full of interesting lectures and workshops comes time to unwind. Fly with us to the moon and back.

Agenda


Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.

Consumer behavior

Unlocking the Human Factor. The Anatomy of Future Services.

Isabella Holm, Reaktor

In a world of increasingly sophisticated digital services, how can we make sure that we reach a genuine understanding of the user value we are creating?

With disruptors increasingly looking at tapping into emotional value creation, branding professionals, marketers and designers need to level-up on their methods for reaching deeper human insights. What does this mean in practice? And what kind of approaches will help us to stay relevant in the future, too?

Show more
Mobile

All Things Mobile in a Mobile Led World! Optimise or Fail

Jon Myers, Ascending Media

A Mobile is the first thing a consumer picks up in the morning and the last thing they put down at night. As marketers we need to embrace mobile and drive performance and ROI from it for our customers! Google has realised this and is well on the way to transitioning to a “Mobile First” Index. So you need to act now or you will lose! This actionable session will give you all you need to know to succeed in this mobile world that we now live in.

We will cover: 
Mobile SEO Optimisation – What do you need to do and when with actionable tips to take back to the office to optimiseMobile
Paid Search and Social formats – How can I advertise? How do I target?
What ad formats are there? What should I track and what is the ROI?Voice Search – Is it as big is people say? Can it work for my business?Google
Mobile Index – It all started back in 2017 and there has been a lot of
talk in 2018. What are the latest updates and what do you need to do?"

Show more
Digital marketing

Winning in the Age of Assistance

Piotr Paluchowski, Google

A new breed of consumers have arrived. Empowered by mobile, today’s consumers can get exactly what they want, instantly and effortlessly. As a result, they are more curious, demanding, and impatient than ever before.

For marketers, this means these consumers are also tougher to reach and tougher to please. A brand’s ability to leverage data to anticipate their needs will define its ability to grow. Are you fully prepared to build a comprehensive communication strategy in the Age of Assistance?

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Coffee Break

Voice

The Global Role of Voice Search

Clark Boyd, Candid Digital

We hear a lot of hype about voice search, but how is it really changing the way consumers and brands interact? Is it creating new behaviors, or merely facilitating existing ones through a new medium?

This session will aim t go beyond the hype to look at the role voice search plays in different territories, with a clear view on what brands can do differently to achieve better results.

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Assistant

Welcome to the New World: NEO - Smart Living Platform

Simon Slonjšak, Telekom Slovenije

NEO is the next generation of home entertainment that integrates an open, secure, cloud-connected, state-of-the-art smart home solution, that also supports Pay TV services, gaming and e-commerce.

Simon will present NEO mostly through the eyes of end customers. With NEO, being the result of the development and know-how of Telekom Slovenije’s experts, we have had to overcome some significant challenges all with the vision of providing excellent user experience that cannot be found on Slovenian market and broader. Voice is one of the most powerful interaction tools and we have took it and brought it deeply into the product. Is voice the last frontier, so that we can forget other ways of interaction? Let's discuss about it.

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Panel

Is There Still a Place for Creativity in Digital Marketing?

Črt Podlogar, Red Orbit

One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about.

Creative has always been a key factor in standing out in marketing both online and traditionally, but with the rise of machine learning, artificial intelligence and automation it looks like this might change. With machines and algorithms making decisions and optimizing digital campaigns for better performance, the creative part is often neglected and overlooked. Many digital marketers have abandoned creative innovation in favor of machines rising the question of role of creativity in the future.

Join industry-leading speakers Kirsty Hulse, Dorien Rompelman and Dennis Yu as they try to tackle this dilemma and answer the questions like why creativity is still important, how to build the relationship between creativity and artificial intelligence and can AI be creative.

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Business success

What The High-Performing Agencies Do Differently

Robert Craven, Grow Your Digital Agency Inititative

How good is your agency? How to run the agency you really want to run?

What do the high-performing agencies do differently from the rest ... and how can you become one of them?

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Coffee Break

Business success

6 Lessons from a Marketing Fraud: How to Stop Imposter Syndrome & Get [email protected]# Done

Tiffany DaSilva, Flowjo.co

We've all been there. You finally step foot into the job you've wanted forever only to feel like you aren't good enough for the role, or worse, a complete marketing fraud. You're not alone, an estimated 70% of people from all walks of life, both men and women experience imposter syndrome at some point in their careers.

In this talk, Tiffany shares her own experiences along with the framework and tools she uses every day to eliminate it.

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Digital team organization and processes

The Rise of Remote Teams: How Your Company Can Flourish in the Age of Virtual Workers

Martijn Reintjes, Team Croco

For centuries work was tied to a fixed location: the office. But in this digital age, where all work is digital and in the cloud, you just need wifi to do you work. So why stay tied to a geographical location to hire new talent and keep up with expensive real estate to let them work?

In this talk Martijn, Location Independent Entrepreneur and Founder of Team Croco, explains the trend of going remote and shares how companies can embrace it and flourish.

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Digital marketing

Are You Leveraging the Full Potential of Digital?

Črt Podlogar, Red Orbit

Digital (marketing) is becoming increasingly complex. There is a multitude of digital advertising platforms, channels, tools and techniques you need to utilize to call your attempts comprehensive. Not only that - if you perceive digital only as a sales or marketing channel you are missing out.

Customer insights and research, post-sales activities, market and segment research can all be done with the help of digital.
Ultimately your success comes down to whether or not you're building or acquiring the right skils set within your team, management, external partners and point them in the right direction.

In his talk Črt will tell you what you could be doing better, what you're probably not doing at all but really should and how your company and strategy should be structured in order to help you leverage the full potential of everything digital has to offer - not simply pending money on a few advertising channels.

Show more

Time to Say Goodbye


VIP Dinner with Speakers

For VIP ticket holders only


Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.

Consumer behavior

Unlocking the Human Factor. The Anatomy of Future Services.

Isabella Holm, Reaktor

In a world of increasingly sophisticated digital services, how can we make sure that we reach a genuine understanding of the user value we are creating?

With disruptors increasingly looking at tapping into emotional value creation, branding professionals, marketers and designers need to level-up on their methods for reaching deeper human insights. What does this mean in practice? And what kind of approaches will help us to stay relevant in the future, too?

Show more
Digital analytics

When the Numbers Just Don’t Add Up: Kinks and Quirks in Google Analytics

Jill Quick, The Coloring in Department

You cannot get away with NOT reporting on your work, whether you are an agency or in house, someone wants to know if they gave you some cash, what did they get for it!

So, you venture into your Google Analytics and may find yourself scratching your head when the numbers just don’t add up, make sense, or are just plain missing. There are a few reasons why this may be the case.

This talk will venture into the promised land of GA, and the kinks and quirks that come with it, as well as some mistakes you may have in your setup that you may want to get fixed.

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Digital analytics

Google Analytics Is Broken by Default

Arnout Hellemans, Senior online strategist

But learn how to fix it with the practical tips. And start looking at actionable data.

A story on how setting up a dashboard led to fixing analytics in terms of traffic sources, using calculated metrics and KPI's.
Key takeaways; fix part of your 'direct traffic', learn about bounce rate and UTM tracking in an actionable way.

Show more

Coffee Break

Digital analytics

How to Add Value to Your Marketing Campaigns (and Regain 4+ Days a Month)

Samantha Noble, Biddable Moments

In a world where we are taking advantage of a variety of different online marketing channels, we have all had to suffer the painful and time consuming task of pulling together weekly or monthly web marketing reports to understand the performance of each of these channels. On average, we can be spending over 4 days a month on this task and do we actually get the insights we need from the numbers? My view on this is that we don’t.

So how can we spend less time pulling together reports and at the same time, get more valuable insights from the channels and metrics we report on? The answer is by automating all your reporting using Google Data Studio and SuperMetrics!!

During this highly actionable session, I am going to:
• Introduce you to Google Data Studio and SuperMetrics
• Show you how to visualise data from different channels to give valuable insights
• Help you use data to dictate where you should allocate your marketing budgets
• Give you access to reporting templates I have created
• Save you and your team days of reporting time each month

Show more
Conversion rate optimization

Mind the Gap: How to Stop Your CRO Programme Going Down the Tubes

Joe Doveton, Binary Bear

Now that Conversion Rate Optimisation is no longer underground, most companies want to accelerate their CRO programmes.

But how do you avoid your project being held at a red signal? In
this hands on and practical session, Joe Doveton from Binary Bear will share industry tips on filling skills gaps, building teams, getting senior buy-in and wrestling with HIPPOs to make sure your conversion project gets from A to B.

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Digital marketing

Hello From The Other (Sales) Side

Marko Perme, Agilcon

Marketing and sales alignment — or really, misalignment — is a persistent problem that plagues organizations of every size. It is a mix of culture, process and technology related challenges that prevent companies, specially in B2B, to create connected, efficient process with measurable results.

We will walk you through building marketing-to-sales bridge: We will talk about identifying the right KPI’s, how sales teams can feed marketing pipeline and how marketing teams can improve the quality of sales pipeline. It’s about technology, but also collaboration and culture.

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Content marketing

How to Take Your Content Marketing to the Next Level?

Kevin Gibbons, Re:signal

To do the same as everyone else you’ll always be average, don’t fall into this.

Learn how to really stand out from the crowd to align your content marketing strategy with your business goals and achieve world class results.

Show more

Coffee Break

Search engine optimization

Features Snippet Optimization: The Gateway to Position Zero and Voice Search

Fernando Angulo, SEMrush

Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. This presentation will show how!

Search engine optimization

Using Algorithmic Content Analysis For High Impact SEO Upgrades

Viola Eva, Flow SEO

Data-driven content upgrades are an SEO's favorite. They are highly effective for both content sites and eCommerce sites. In this talk, we will study state-of-the-art tools for algorithmic content analysis.

You will learn how to do a keyword intent analysis - and how to meet the intent of a search query with your content, category and product pages.This will allow for you to create better content that will receive higher rankings, higher engagement and higher conversion. Using practical examples and case studies, I will outline the different user intents and how to create content for informational, navigational and transactional search queries.

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Digital marketing

Are You Leveraging the Full Potential of Digital?

Črt Podlogar, Red Orbit

Digital (marketing) is becoming increasingly complex. There is a multitude of digital advertising platforms, channels, tools and techniques you need to utilize to call your attempts comprehensive. Not only that - if you perceive digital only as a sales or marketing channel you are missing out.

Customer insights and research, post-sales activities, market and segment research can all be done with the help of digital.
Ultimately your success comes down to whether or not you're building or acquiring the right skils set within your team, management, external partners and point them in the right direction.

In his talk Črt will tell you what you could be doing better, what you're probably not doing at all but really should and how your company and strategy should be structured in order to help you leverage the full potential of everything digital has to offer - not simply pending money on a few advertising channels.

Show more

Time to Say Goodbye


VIP Dinner with Speakers

For VIP ticket holders only


Registration

Registration will open at 8:00 AM. Make sure you have your ID and ticket handy.

Consumer behavior

Unlocking the Human Factor. The Anatomy of Future Services.

Isabella Holm, Reaktor

In a world of increasingly sophisticated digital services, how can we make sure that we reach a genuine understanding of the user value we are creating?

With disruptors increasingly looking at tapping into emotional value creation, branding professionals, marketers and designers need to level-up on their methods for reaching deeper human insights. What does this mean in practice? And what kind of approaches will help us to stay relevant in the future, too?

Show more
Google Ads

Practical Tips in Setting Up and Optimising Shopping Ads

Ann Stanley, Anicca Digital Ltd

In many countries, Shopping ads have over taken text ads, as the main source of traffic from Google, to e-commerce website. The key elements of maximising ROAS from shopping ads can be divided into the following areas - 1) feed creation, quality and optimisation, 2) campaign, ad groups and product group structure; plus the use of negatives and priorities for sculpting, 3) bidding, optimisation, use of remarketing and other audiences to help improve profitability. Ann will take you through each of these stages and explain how you can use various tools to improve your campaigns and the latest data on CSS partners.

Whether you are new to Shopping Ads or have already run a few campaigns, Ann Stanley will provide a practical tips and advice on how to set-up and manage Shopping ads. She will cover:

Getting started with shopping ads, including product feeds and merchant account
Structuring your shopping campaigns, including use of negatives and priorities (sculpting strategies)
Bids and bidding options, use of benchmark data and optimising your campaigns
Use or remarketing strategies with Shopping (dynamic remarketing and RLSA)
Other innovations in Google including Showcase shopping ads and Smart Shopping campaigns
Advantages of using feed management and optimisation software
Whats different and setting up Bing Shopping ads?

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Facebook Ads

Facebook DPA Optimization (Dynamic Product Ads): How to Implement and Optimize, Best Practices

Michał Chelchowski, Facebook

Michał will during his presentation bust all the myths connected to Facebook DPA campaigns.

He will include most important tips how to set up an effective Facebook DPA campaign.

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Coffee Break

Digital marketing

Driving Digital Clicks To Your Physical Bricks

Gareth Hoyle, Marketing Signals

In November 2018, pre-Christmas internet sales accounted for only one fifth of retail spending in the UK. This is strong evidence that a physical presence is still a major key to businesses success. But how do we drive, track, and measure footfall?

We need a way to both uncover the purchase route and measure our findings against the intended user journey and brand experience. This strategic talk will offer thoughts and insights into how you can drive, track, and attribute results to the offline user journey. We’ll be joining the dots at all stages of the funnel with practical implementation examples for you to consider.

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Digital marketing

Let's Get Physical

Nichola Stott, Erudite Agency Ltd

Why do some performance optimisation strategies work so well, and others not so well? What do the most successful site improvements have in common?

We examine the notion of physical satisfaction and physical response to digitally experienced factors to discover what triggers the human brain to action - and how to get more of it.

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Lunch Break

Take a breather and enjoy some of our delicious cuisine, while pondering what still lies ahead of you.

Search engine optimization

Unique SEO Strategies to Increase Organic Ecom Traffic

Kyle Roof, High Voltage SEO

Tips and strategies which you can easily implement for any ecommerce site to help grow your organic traffic.

More to be revealed soon

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Search engine optimization

How to Effective Scale Your SEO Efforts Internationally

Arnoldo Cabrera, IKEA

You have an excellent product or service, and now is time to expand your traffic acquisition efforts to an international level?

This session will take you through primary factors you need to focus on when expanding SEO initiatives to additional locales and markets.
In short, actionable insights and advice on how to plan when scaling up your SEO, processes, tools, best practices and why not? How to handle common mistakes.

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Coffee Break

Amazon

Amazon the Usurper of Search

Dan Saunders, Edit

Day one of SEO training and you come away learning one thing, Google own search … But what if it doesn’t?

Well, at least when it comes to eCommerce. I’m here to show you how Amazon rose to overtake Google and share with you how to use Amazon search optimisation to rank higher on Amazon.

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Amazon

How to Have a Profitable Business with Amazon FBA in 2019

Alex Huditan, Amazonienii

This presentation is filled with clear, actionable strategies to start implementing immediately so you can stay ahead of the game in 2019.

We will cover:

Why Amazon is still a great place to start a physical product business
Two winning blueprints for brand owners to get organic sales
How to budget a launch of a new product
How to best rank new or old products
What new technology is influencing sales on Amazon and how to use it in your advantage
One easy way to get a lot of reviews

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Digital marketing

Are You Leveraging the Full Potential of Digital?

Črt Podlogar, Red Orbit

Digital (marketing) is becoming increasingly complex. There is a multitude of digital advertising platforms, channels, tools and techniques you need to utilize to call your attempts comprehensive. Not only that - if you perceive digital only as a sales or marketing channel you are missing out.

Customer insights and research, post-sales activities, market and segment research can all be done with the help of digital.
Ultimately your success comes down to whether or not you're building or acquiring the right skils set within your team, management, external partners and point them in the right direction.

In his talk Črt will tell you what you could be doing better, what you're probably not doing at all but really should and how your company and strategy should be structured in order to help you leverage the full potential of everything digital has to offer - not simply pending money on a few advertising channels.

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Time to Say Goodbye


VIP Dinner with Speakers

For VIP ticket holders only