INBOUND MARKETING CONFERENCE

2 DAYS, 500 SEATS, SINGLE TRACK EVENT

20 DIGITAL MARKETING EXPERTS

  • Date 10.03. - 11.03.2016
  • Location Ljubljana, Slovenia
  • Speakers 20 experts
  • Discusions Lectures and case studies

inOrbit 2016 agenda

Lecture timetable

Most of our speakers and lectures are announced! We still have a few gems waiting to be announced so make sure
you check back for the final details.

Registration will open at 8:00 AM. Make sure you have your ID handy or you can show us the digital ticket we sent you when you registered for inOrbit 2016. You will recieve your daily conference pass and party pass for the evening. Rumors have it there will be coffee. And maybe snacks. Who would know...
In a pay-to-play world where Google, Facebook and closed networks are calling the shots, how can you build an effective inbound marketing strategy? I’ll show you what you need to be doing personally and as a team to meet these challenges in 2016.
ED FRY, GENERAL MANAGER @ INBOUND.ORG Ed Fry more about ed fry
Stepping back and planning will lead to better success, higher rankings and masses of inbound traffic acquisition. I will share the secrets of my success with large and small clients and how I approach each one uniquely (in the same way). From planning to promotion, I’ll demonstrate the secret tricks I use to ensure my clients always win and teach you how to do them too.
JUDITH LEWIS, FOUNDER @ DECABBIT CONSULTANCY Judith Lewis MORE ABOUT JUDITH LEWIS
The Force is an energy field that connects all living things in the galaxy. I’m going to teach you how to use the Force to discover important insights that will help you to massively decrease your CPA. At the end, my young apprentice, you will master the Force and be able to optimize your digital marketing campaigns.
ANDRAŽ ŠTALEC, CEO @ RED ORBIT MORE ABOUT ANDRAŽ ŠTALEC
Finally more coffee. You've listened to three awsome lectures, you deserve it. Snacks too.
A properly set up ecommerce tracking is not everything and can be misleading sometimes. Let’s see what are those refinements or clarifications with which we can get numbers closer to the reality? I will also talk about some examples when ecommerce reports don’t cover everything and how can we handle it (such as see the revenue of package requests of a hotel, calculated with its realization rate; not-paid orders in a webshop or revenue of confirmed bids on an auction site).
NÓRA TÓTH, HEAD OF ANALYTICS @ INTREN MORE ABOUT Nóra Tóth
We will discuss about common mistakes done in Google AdWords account that can easily be fixed and the results will go straight up. The presentation will contain examples and study cases from our experience.
CRISTIAN IGNAT, CHIEF CANOPYST @ CANOPY MORE ABOUT CRISTIAN IGNAT
Om nom nom nom nom. Food! And it's free! Well, not really since you paid the registration fee. And of course there will be coffee. Stop worrying already. Eat fast - inbound marketing waits for nobody.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
HANNAH SMITH, CONTENT STRATEGIST @ DISTILLED READ MORE ABOUT HANNAH SMITH
I always thought about SEO as something directly connected to the product, the customer, the achievement of perfection. I would like to convey my approach to the subject, and why not, open a debate to improve the way we see the discipline that we love. We still have much to learn, and only thanks to the contamination between disciplines, the SEO work will continue to grow and to help all the other connected disciplines.
ANDREA PERNICI, CTO @ GT IDEA READ MORE ABOUT ANDREA PERNICI
Did someone say coffee?
Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
TAMSIN FOX DAVIES, SMALL BUSINESS EVANGELIST @ CONSTANT CONTACT READ MORE ABOUT TAMSIN FOX-DAVIES
Google’s mission is to organize the world’s information and make it universally useful. In the field of marketing attribution this means to help advertisers and marketers with attributing the correct value toward their marketing efforts. With a more dynamic marketing environment, a more enhanced user behavior through web and app, and an increased level of expectation for digital services, the need to get Digital Attribution right is greater than ever. In his presentation, Stefan will outline how Analytics solutions are trying to tackle the challenge of measurement in a faster, more complex world. He will outline how concepts are implemented Today, and what drives future product decision. He will show with real world examples how attribution well-done generates value for advertisers and users alike.
STEFAN SCHNABL, PRODUCT MANAGER @ GOOGLE READ MORE ABOUT STEFAN SCHNABL
Most unsuccessful content marketing campaigns have one massive flaw in common: an underinvestment of dedicated marketing efforts for the new content. This dedicated content promotion is often referred to as seeding. The following presentation gives an overview of the different options at hand and explains their advantages and disadvantages. To ensure a better understanding, this will be illustrated and explained with specific examples of best practice.
ANDRE ALPAR, CEO @ PerformicsAKM3 READ MORE ABOUT ANDRE ALPAR
We are taking you to one of the iconic landmarks of Ljubljana. We booked the whole thing, so you can mingle with fellow attendees and lecturers all night long. Pro tip - don't forget, there's day 2 of the conference. Save your strength.
Registration will open at 8:00 AM. Make sure you have your ID handy or you can show us the digital ticket we sent you when you registered for inOrbit 2016. You will recieve your second day conference pass and party pass for the farewell shindig in the evening.
Anton will show how Twitter advertising platform can support mobile first advertisers and help them grow their businesses. He will touch upon user acquisition and app re-engagement piece, in details explaining the value proposition of Twitter Mobile App Promotion suite, both on Twitter and off Twitter.
ANTON KRASUN, BUSINESS DEVELOPMENT @ TWITTER READ MORE ABOUT ANTON KRASUN
The most commonly-repeated mistake in content marketing is a lack of focus on obtaining a sufficient number of shares and links. The majority of blogs are struggling with getting links and shares; sometimes, even market leaders are failing to get sufficient numbers. My speech will give an easy recipe for how to reach more shares and links; this knowledge was gained by running multiple tests and performing significant research, and has been proven multiple times.
ALEXANDRA TACHALOVA, DIGITAL MARKETING CONSULTANT READ MORE ABOUT ALEXANDRA TACHALOVA
Ivan will be talking about building a framework for data acquisition in travel industry.
IVAN REČEVIĆ, MARKETING TECHNOLOGIST @ GAIA ivan Rečević READ MORE ABOUT IVAN REČEVIĆ
Coffee and snacks will be served at the venue lobby. Follow the crowd.
Wondering what the buzz around YouTube is all about? Carolin will give insights into how YouTube as a platform works, how content creators have been using it for success and how Brands can utilize it to to pull more business in.
CAROLIN JAHN, YOUTUBE BRAND SPECIALIST @ GOOGLE Carolin Jahn READ MORE ABOUT CAROLIN JAHN
Client and agency side challenges of digital transformation, digital branding and online brand campaigns, including the ocean of KPIs.
BALAZS GANDERA, CEO @ INTREN READ MORE ABOUT BALAZS GANDERA
Om nom nom nom nom. Day 2 lunch has arrived! Rejoice. But don't do it for too long. We've got a smashing finale waiting for you.
Presently, many online marketers fall down the trap of seeing CRM data as a way of influencing activity in only two primary departments: email and business intelligence. However, recent innovations have made it much easier for businesses to use CRM to inform and optimise many areas of their online marketing. In this session, Sociomantic’s commercial director, Mariusz Pawełczyk, will break down the barriers from CRM to programmatic and explain why CRM segmentation is key to success in data-driven advertising.
MARIUSZ PAWEŁCZYK, COMMERCIAL DIRECTOR @ SOCIOMANTIC READ MORE ABOUT MARIUSZ PAWEŁCZYK
Innovative testing is risky. If not addressed carefully it can destroy your optimization strategy by creating loopholes that make it impossible to know what exactly in the change caused the uplift or drop in your conversion rate. At the same time disruptive methods are needed to break out of the ordinary and to take your business to the next level.
MARIE POLLI, CONVERSION OPTIMIZER @ CONVERSIONXL READ MORE ABOUT MARIE POLLI
The last coffee of inOrbit 2016. Drinks will soon follow.
Being a brand, known in your country or even further, changes your marketing challenges. A big brands SEO campaign is massively different than other campaigns, so I will tell you what you already know about the differences, and how they should impact your SEO. Moreover, I will show you the challenges that you don't even know exist, and give you solutions on how to lead a smart and profitable SEO campaign. I will start with "Of course your website allready has backlinks, but they are not really ..." well, I can't really tell you everything now.
PETER MESAREC, HEAD OF SEO @ RED ORBIT READ MORE ABOUT PETER MESAREC
Email marketing is a key channel for webshops and other e-commerce businesses. In this session, Tamara will cover all the elements of a successful email marketing plan that aims to increase revenue for your online business..
TAMARA GIELEN, ONLINE COMMUNICATION SPECIALIST Tamara Gielen READ MORE ABOUT TAMARA GIELEN
However long or short your average buyer’s journey, lead nurturing is essential to keep them familiar with your brand and moving through their buying journey. Via tremendous cross-media examples, we will learn how only strategic and not ad hoc/campaign-ish approach lead to achieving long-term success.
NENAD SENIĆ, GROUP EDITOR @ POSLOVNI MEDIJI READ MORE ABOUT NENAD SENIĆ
Hey, we're not giving away everything straight away. All we can tell you is there will be champagne and music. Dress code: black and white.

When

10th to 11th of March 2016

Starting at 9 am

Where

Ljubljana, Slovenia

Brdo pri Kranju congress center

inOrbit 2016 speakers

Meet our inbound experts

We are very proud to announce the first round of speakers at inOrbit 2016 conference. Check back often as we will be revealing more of them in the coming weeks.

Judith Lewis

Founder @ DeCabbit consultancy

She specialises in integrated digital marketing consultancy with skills in SEO, PPC and Social Media Marketing. Read more about Judith by clicking HERE.

Hannah Smith

Content strategist @ Distilled

She's spoken at various conferences including MozCon, SMX, Brighton SEO. She writes on Moz. Distilled& SEO Chicks. Read more about Hannah by clicking HERE.

Carolin Jahn

YouTube specialist @ Google

AdWords expert who focuses on YouTube as a platform for brand initiatives and how to effectivley measure them. Read more HERE.

Ed Fry

General Manager @ Inbound.org

First employee at inbound.org, where he grew membership from 5000 to 140.000+. Read more HERE.

Stefan Schnabl

Product Manager @ Google

Stefan’s products at Google help advertisers reveal the true value of marketing spend changes.Read more, by clicking HERE.

Anton Krasun

Business Development @ Twitter

Oxford graduate, former Googler, now reponsible for mobile first advertisers at Twitter. Read more HERE.

Tamsin Fox-Davies

Evangelist @ Constant Contact

Constant Contact’s Small Business Evangelist who has educated more than 6000 businesses since 2012. Read more HERE.

inOrbit 2015

What was it like?

Below you can see what participants of the first installation of inOrbit conference thought about the event.

It was great, I loved the practical data the speakers shared with us. It was much easier to wrap my head around what it is that we need to do to improve our marketing.

I loved it. Not only was it free it was very well organized and had good speakers.

It was refreshing to attend a conference where speakers didn‘t spend 90% of their time for self-promotion. Great job Red Orbit!

Great job. I heard some very useful stuff I can try out at work. I hope you organize it again next year!

The Venue

Welcome to Ljubljana

This year we are bringing the best of the industry to the undiscovered
jewel of Europe - Ljubljana, the capital of Slovenia.

Ljubljana - one of Europe's greenest capitals

Ljubljana is a small and cosy city located at the meeting point of west, east, south and north. What better place to choose to bring marketers from all over the world together to hear first-hand from the best in the industry what Inbound marketing has become in 2016?

Find out more

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