Črt Podlogar
CMO , Daibau International
Martin and Črt will discuss challenges of being caught between two customer satisfaction levels – B2B customers on one hand and B2C customers on the other and how they balance their customer satisfaction, operational challenges and marketing efforts.
They will discuss the challenges of starting a service platform that needs B2B users on one hand, but to acquire them they first need B2C users. And to get B2C users, they first need B2B users. We will look at different acquisition models, from SEO-first, to paid performance and branding approaches tested in different markets to get the platform from point 0 to the stage where it’s a significant enough player in the market to matter to both types of their users.
They will share obvious mistakes they made, surprising failures, time and market tested effective strategies and some “aha” moments that fueled their growth significantly and unexpectedly across their expansion in CEE, Africa and South-east Asia.
Biography
Črt started his career as a journalist and radio speaker but quickly found that digital marketing is his true passion. He spent the last 15 years in digital marketing. Working for some of the biggest Slovenian performance D2C e-commerce businesses he was responsible for advertising teams working with 7-digit budgets and several millions in revenues. He spent several years in the agency business working with some of the biggest clients across various categories and during his last three tenures as a strategic director at Red Orbit, e-commerce marketing director at Sensilab and the chief marketing officer at Daibau International he was focusing on finding profitable and scalable growth engines across multiple advertising channels.