Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and deliver actionable insights for business stakeholders.
She is a lecturer at the department of media and communication at the IDC. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016.
Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.
Digital Body Language – How to Read Digital Signals to Uncover Customer Intent?
Conversion rate is the ultimate goal for any business, but a good conversion rate doesn’t always equate to a good customer experience and vice versa. Understanding the experiences of people on your site may seem like one of the hardest things to do, but innovative businesses are now realizing that measuring their customers’ online experiences can set them apart from the competition. At Clicktale we’re able to identify psychological signals that are revealed through prospects’ interactions, which can then be used to personalize the customers' experience. We call this the Customer Intent Model.
In order to understand the digital body language of our customers, we gather the unstructured, atomic data that forms the building blocks of their behavior on a site (clicks, scroll, hesitation, attention). We then apply advanced cognitive behavioral models to translate this atomic data into structured behavioral patterns. Tracking this body language enables businesses to quickly identify customers’ psychological needs and better guide them through the decision making process.
In this session we’ll reveal how to interpret digital body language to understand customer intent on your website. You’ll learn:
• In what way the experiences of users on your site impacts conversion
• How you can detect what people are feeling just by observing digital interactions
• Why you need to start thinking about conversion in a completely new way!