Liraz Margalit

Head of Behavioral Research, Clicktale

 

Biography

Liraz Margalit, Ph.D., is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and delivers actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC. Her consumer behavior research was awarded the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch, and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.