However, surveying all the visitors and customers does not show why the customers buy.
To decipher this, you have to blend qualitative research with quantitative one.
Valentin has more than 16 years of experience in eCommerce. He has helped companies big and small to level up their understanding of how customers make decisions to help marketers make better decisions.
Learn about RFM, Jobs to be done, and how to unpack customer feedback in this episode with Valentin.
Growing up as a poor kid in Bucharest, Romania, Valentin Radu learned early the importance of underpromising and over-delivering to succeed in life. Always driven to create value, he lives by the principle that to gain value, you must first give it to others. This helped him to successfully build 4 companies. He is the founder and CEO of Omniconvert, a SaaS company that provides growth solutions to hundreds of retail companies like Decathlon, Tempur, and Orange, willing to become customer-centric. Today Radu is the mind behind the CVO movement: he launched the CVO Academy with prominent professors and practitioners that teach people how to achieve sustainable growth by understanding and caring about their customers.