Speaker Lexi Mills

Managing Partner, Shift6
London, United Kingdom


Lexi Mills is a multi-award winning digital marketing expert, specializing in integrating PR and SEO at both a strategic and tactical level.  She is President of The Future of Search Foundation and Managing Director of Shift6, an international consultancy which provides training, PR SEO services, and support to agencies, businesses, and investors. Her research work focuses on the opportunities, ethics, and risks of machine learning and AI within the sector of internet search.

Lexi's sessions

The Role of AI and ML in Storytelling and How It Will Influence the Future in Digital Growth Strategies

AI, ML and digital media are reinventing the way stories are told. Long-term relationships with smaller, more influential groups are being cultivated as opposed to more renowned publishers who are albeit influential; but, do not drive changes in consumer behaviour. Lexi will discuss the ground-breaking technology that influences how media, marketers and consumers behave. In this insightful, strategic and inspiring Lexi will cover how these exciting innovations are impacting marketers and what marketers can do today to take advantage of these opportunities.

Lexi will conclude with how to apply this knowledge to new strategies and how this can be used in emerging markets to grow the success of your business.