Lead Analytics Trainer, Measureschool
The road ahead is filled with exciting possibilities and unexpected rewards. With advanced GA4 features, PPC marketers can bring their advertising strategy to the next level and stay ahead of the curve in the ever-evolving digital marketing landscape. This talk aims to change the way you perceive the tool – not as a challenge (or at least an exciting one, if so) but as an opportunity you should take advantage of right now.
I am a digital marketing enthusiast who always rises to the challenge. My superpowers are GA4, GTM & memes creation. I love solving tracking riddles and strive to share my passion for technologies with other marketers. Before joining MeasureSchool, I worked in the Technical Solutions Team, the official Google support. In my free time, I love traveling to different countries with my little Shiba Inu (dogecoin doggo).