Silvana Žorž

Senior Advertising Specialist, Red Orbit

Session: Digital marketing as a way of company branding in the 21st century
12:40 - 13:10, April 8th 2024, Deep dive

Nowadays consumers are choosing between products that have similar product characteristics demanding from marketing to move away from building its communication only around this reality. Using branding principles in digital marketing offers a way for marketing to evolve by harnessing the opportunities to co-create value and build relationships between the consumers and companies.

This talk will give you:

  • An overview of the evolution of marketing and current state
  • Insight in how digital marketing can enable co-creation of value with consumers and lead to product differentiation through best practices
  • A different perspective on how you see your brand


Silvana Žorž has joined as a Senior Advertising Specialist the Red Orbit team bringing with her different experience from the fields of e-commerce, game development, digital marketing and content marketing. Previously she has worked in Google, Poki publishing house in Amsterdam and collaborated on projects with Mayo Clinic. As a storyteller by passion she loves to research story narratives that fuel community growth and create emotional relationships between consumers and companies. In her free time she is a #IamRemarkable coach and a member of the Computer museum Slovenia researching the digitalization effects and helping build the local museum community.