Senior Manager of Marketing & Strategic BD, Comtrade 360
Once we can create an emotion, a good (memorable) one at that, in the customer or client or follower, every time your product or content comes up, if they can tie that emotion to it, then the likelihood of them engaging, committing and/or buying from you/your brand is very high. My talk will detail steps and actions on how to create the right emotions in potential leads & existing customers so that your brand, content, or product is something they think of or perceive whenever a specific emotion (happy one preferably 😊) is triggered.
Lohi is very good at inculcating and merging cultures – she’s from a country with over 500 different cultures! She loves to think outside the box, learn new things, and help businesses go from ideation to branding and profitability. Lohi has a vested interest in women's empowerment and in the transformation of small businesses. At the inOrbit conference, she will be helping you understand what motivates and builds the loyalty of a target audience to your solutions offering or product.