Robert Petković

Head of Digital Analytics, Chief Conversion Whisperer, Pro media group

Session: Google Analytics is legal and you should be fine(d)
10:40 - 11:10, May 17th 2022, Deep dive

GDPR has been with us for four years, yet most of us still don’t understand its impact on web data quality but read the news on how Google Analytics is illegal in some EU countries. There are numerous lousy website cookie panel implementations all over the world and most of those websites could avoid penalty by implementing cookie panel and data transfer the right way. In his lecture Robert will present some correct ways of implementing the cookie panel, some common mistakes and things you need to be aware of before choosing the right solution.


Did web analytics before it was cool since I have more than 25 years of experience in everything web-related. I can get useful insights from data I first saw 5 minutes ago, as well as play drums in front of 10,000 people, so my data-related talks are always a good show. Not sure whether I attended more inOrbit conferences as a speaker or attendee, but every time it was a blast and I always had the unforgettable time.