Robert Petković

Head of Digital Analytics, Chief Conversion Whisperer, Pro media group

Session: Useful e-commerce reports in Google Analytics 4
9:30 - 10:00, May 27th 2023, Strategy

Reports are an indispensable part of digital work, but too often they serve us to justify what we do, rather than as help in digital promotion and sales. In his lecture, Robert will show some examples of e-commerce reports and new metrics brought by Google Analytics 4, as well as reveal the ingredients that make up a good report.


Did web analytics before it was cool since I have more than 25 years of experience in everything web-related. I can get useful insights from data I first saw 5 minutes ago, as well as play drums in front of 10,000 people, so my data-related talks are always a good show. Not sure whether I attended more inOrbit conferences as a speaker or attendee, but every time it was a blast and I always had the unforgettable time.