Luka Železnik

Managing Director, KingsBox Equipment

Session: CEO panel: The Future of Ecommerce
12:40 - 13:10, May 26th 2023, Strategy

One thing is for sure – ecommerce is here to stay and is quickly becoming one of the driving forces of business success. New realities redefined the rules of engagement in business and ecommerce emerged as one of the pillars of business growth. For many companies that meant a huge change in business strategy, for others a great opportunity to scale, open new markets and become more agile. 

The big question many are asking is what awaits us in the future. Is retail moving back to offline or is the future digital? What role does digital play in a business strategy? How do we adapt the strategy to reflect the new realities? How do we anticipate user behavior and answer their needs? Is it too late to enter the digital market? How do you grow internationally? 

Our panelists:

Sandi Češko, CEO & owner of Studio Moderna

Aljoša Bajrović, General Manager at Tom Tailor Holding SouthEastern Europe 

Luka Železnik, Managing Director at KingsBox Equipment


Panel will be moderated by Andraž Štalec, CEO of Red Orbit.


Tng oprema d.o.o ( now KingsBox d.o.o. ) was founded by me and my colleague in 2015. We offer high-end sports equipment custom-made for all kinds of Gyms. We made more than 9.000.000 EUR in sales in 2021 and fully equipped more than 3000 gyms from Italy to Kuwait. In 2022 we currently employ more than 55 people.