Ricardo Tayar

CEO & Founder, Flat 101



Ricardo is the CEO & Founder of the main CRO company in Spain, Flat 101, well known for their work in digital optimization for local and global companies since 2013. They have grown from a team of five in 2013 to almost 300 people in 2023. Some of their clients are brands like IKEA, Bimba y Lola, Decathlon, Media Markt, A1, Movistar, Vodafone, Repsol, and many more, including startups, that are focused in performing better in their digital channels. He started as web designer in the end of the 90s (XX century) and his profile has changed and grown around UX, Analytics, CRO and company and teams building & management. Ricardo has written two books about CRO in the last five years. Both have been best sellers in their category. He also is the director of two CRO & Analytics programs in business schools. And the most important thing, he loves wine, rock music, motorcycles and wearing black.