Ricardo Tayar

CEO & Founder, Flat 101

Session: Setting and prioritising your experiments and test
14:00 - 14:30, April 9th 2024, Deep dive

In this presentation, we will cover these topics:

* How to set an experiment for your conversion strategy or tactic: how to control all important things you need to have under control
* Sure, you have many experiments and test in your mind or even in your backlog, so now it’s time to prioritize them, which one should we release the first and why?

The goal of this presentation is to let you understand the importance of having good planning in testing and experimentation and how to do it in an easy way that could be useful for anyone.


Ricardo is the CEO & Founder of the leading CRO company in Spain, Flat 101, well known for its work in digital optimization for local and global companies since 2013. They have grown from a team of five in 2013 to almost 300 people in 2023. Some of their clients are brands like IKEA, Bimba y Lola, Decathlon, Media Markt, A1, Movistar, Vodafone, Repsol, and many more, including startups, that are focused on performing better in their digital channels. He started as a web designer at the end of the 90s, and his profile has changed and grown around UX, Analytics, CRO, and company and team building & management. Ricardo has written two books about CRO in the last five years. Both have been best sellers in their categories. He also is the director of two CRO & Analytics programs in business schools. And most importantly, he loves wine, rock music, motorcycles, and wearing black