Mark Colgan

CEO, Speak On Podcasts

Session: Podcast Guesting: The Untapped B2B Brand Awareness Opportunity
15:40 - 16:10, April 8th 2024, Strategy

Now that 68% of the buyer’s journey is completed anonymously online, without filling out any forms or speaking to sales, how are you ensuring that your company is part of that journey?

During the presentation you’ll learn how Agencies and B2B brands are leveraging the audience of existing podcasts to increase brand awareness and generate revenue.

You’ll also learn how appearing as an expert guest in front of a highly engaged relevant audience helps establish credibility and trust as well as arming your Marketing team with months of thought leadership content (and much more).


Mark Colgan is the CEO and Co-founder of Speak On Podcasts - a Podcast Booking Agency For Brands & Individuals. Mark and his team have secured over 1,400 podcast interviews in the last 1.5 years to help their customers grow revenue, brand awareness, and reach by positioning them as thought leaders on podcasts that their audience already listens to & trusts. He’s also a Techstars 18′ Alumni and a regular speaker within the B2B SaaS industry, his work has been published by SaaStock, Mailshake, Pipedrive, LeadSift, Lemlist, SugarCRM and Baremetrics to name a few. Mark currently lives and works from Lisbon, is addicted to travelling and exploring new cultures and places. You’ll often hear him saying “por que no?” (why not?) to anything that sounds fun or gets the heart racing like wingwalking, skydiving and paramotoring.