Purna Virji

Senior Manager of Global Engagement, Microsoft

Session: A Modern Marriage: Consumers and Advertising
14:40 - 15:10, 19th of March 2020, Strategy
Workshop: Advanced Google Advertising Course
We are so resistant to ads today that we install ad blockers, record TV shows to fast forward ads, and have developed banner blindness.

But it wasn’t always like this. As a kid, most of us loved watching commercials – even 5 seconds of a jingle can take us right back to our childhood.

Ads can be both fun and memorable. So do you make advertising something people are going to want to consume?

Explore solutions in this actionable session from Microsoft’s Purna Virji, who will share tips on ad customizers, audience targeting, and more to help you create relevant ads that engage and delight.

To help boost ROAS and future--proof your PPC campaigns, join this workshop and discover advanced strategies to better relate and resonate with your audiences.
The two main focuses will be on advanced audience targeting strategies and then on advanced strategies to elevate ad copy writing that features proven persuasion principles.


Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.