Purna Virji

Senior Evangelist, Content Solutions, LinkedIn

Session: Hum, sing, shout: how to design a scalable and sustainable always-on content marketing strategy
15:40 - 16:10, May 17th 2022, Deep dive
 

The pressure is real for marketers to constantly be churning out fresh content and be “always on.” Research shows time and again that the brands that do always-on marketing well are often considered more recognizable and relevant. But it’s not easy to implement. How does one be always on without having to always be working?

In this session, LinkedIn’s Senior Content Solutions Evangelist Purna Virji will share how marketers can re-think their content planning approach and share frameworks and best-in-class examples for designing a scalable and sustainable always on content strategy.

Key takeaways include:

• Discover how to effectively audit existing content to identify hidden gems.

• Learn how to strategically remix, reuse, and recycle hit content so it can serve you consistently for years on end.

• Learn the perfect recipe for strategically planning content to boost efficiencies and conversions.

 

[the session will be online live presentation]

Biography

Purna Virji is a globally recognized content strategist and Senior Content Solutions Consultant at LinkedIn. She has been named by Adweek on their Young Influentials List, was crowned the Search Personality of the Year by the US Search Awards and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and enthusiastic tennis player in her spare time.