Richard Shotton

Founder, Astroten



Richard Shotton specialises in applying behavioural science to marketing. He has worked in marketing for 22 years and, in 2018, founded Astroten, a consultancy that helps brands such as Google, Facebook, BrewDog, and Barclays with their challenges. He is the author of The Choice Factory, a best-selling book available in 12 languages, which explains how behavioural science can solve business challenges. In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.