Eva Škedelj

Meta Lead Slovenia, Httpool by Aleph

Session: Design to be Discovered
12:10 - 12:40, April 8th 2024, Deep dive
Shopping feels different. More than a purchase. More than a ‘good find…’ nowadays, it just hits differently. That moment when a product or a brand seems to find YOU. And in that way, shopping isn’t shopping. It’s Discovery Commerce.
And it’s because people come online with a sense of openness. People come to connect, explore and discover new things. And while they aren’t here with the sole intention to shop, they do end up buying things. And, more than that, they buy into things that enrich their experience. It’s the opportunity to make those kismet connections with people in the most authentic, provoking and meaningful ways; that feel natural where they are, what they’re doing, and what they care about. 

Of weekly users of Meta platforms surveyed in the US, more than 74% who discover new brands or products online typically discover them on a Facebook platform, compared to 55% via search, 43% via eComm and 41% via brand/retailer website


Eva has extensive experience in cooperation with Slovenian advertisers and agencies, preparation of strategies, and execution of campaigns. In September 2018, she took on the role of establishing the Meta program at Httpool, which is an authorized sales partner of Meta in Slovenia and 15 other countries. She currently leads the Meta partnership in Slovenia, which includes the presentation of innovations, best practices, and other solutions on the market that can help clients and agencies achieve their business goals within the Facebook family of applications. Last year and part of this year, Eva also participated in the Expo 2020 World Exhibition in Dubai in the Expo Dubai organizational team in the areas of creative, advertising effectiveness and positioning of the Expo 2020 Dubai brand in more than 30 markets and platforms where advertising took place. Eva graduated in entrepreneurship from the Faculty of Economics of the University of Ljubljana. She is also a Facebook Blueprint certified manager of trainers and lecturers and has completed Facebook Blueprint certifications for media buying, media planning, and creative strategies.