Anže Miklavec

To make a brand that stands out in communication! Way of communicating that worked in the past, doesn't work anymore. You get the wanted attention only if you know how to tell a story interestingly enough. I managed to tell a story in an interesting way, the product got viral and became a selling success. But I also told another story poorly and saw a good product sink because of my lukewarm communication. Is there a framework to building a brand and communicating it?